Bihar Vendor Turns Indian Breakfast into LA Sensation with Premium Pricing
A Bihar-born entrepreneur is making waves in Los Angeles by selling traditional Indian breakfast items at surprisingly high prices. Prabhakar Prasad has captured internet attention with his viral street food stall, where tea costs Rs 780 and poha goes for Rs 1,512.
Viral Video Sparks Social Media Frenzy
The story gained momentum after a video from Prasad's Instagram account @chaiguy_la went viral across platforms. The clip shows him openly displaying his price list, which quickly sparked reactions online.
Social media users expressed mixed opinions about the premium pricing. Some defended the costs by pointing to location and demand factors.
"Price follows place, not emotion," one user commented on X. "If demand is high, value is proven — even poha becomes premium."Another user noted, "I think the quality and preparation do matter so people are interested to pay high otherwise such products may not sell with a high price tag."
Others made direct currency comparisons, with one person observing, "It's just 8 and 18 dollars. Not much. You can get tea at 10 and poha at 20 rupees in India also."
Long Queues and Quick Sellouts
Prasad's Instagram feed reveals the popularity of his offerings. Multiple reels show customers forming long lines as his chai and poha sell out rapidly each day.
The vendor has developed a loyal following in Los Angeles, where his authentic Indian breakfast items provide a taste of home for the diaspora community.
Jesus Christ Resemblance Adds to Appeal
Adding to his unique appeal, Prasad's distinctive appearance has become part of his brand identity. In one video, he mentions that his long hair and moustache often lead people in Los Angeles to compare him to Jesus Christ.
This visual similarity has contributed to his memorability and social media presence, making his stall stand out in the competitive LA street food scene.
Following in the Footsteps of Other Viral Vendors
Prasad's success comes shortly after another Bihari vendor gained internet fame for selling samosas in London. That entrepreneur also faced both admiration and criticism for his pricing and business approach.
The trend highlights how Indian street food entrepreneurs are finding success abroad by catering to nostalgic tastes while adapting to local market dynamics.
These viral stories demonstrate the growing global appetite for authentic regional Indian foods, even when priced at premium levels in international markets.
