In a significant move set to redefine the intersection of technology and sports, global digital services and consulting giant Infosys and the Association of Tennis Professionals (ATP) have announced a major expansion of their strategic partnership. The collaboration, now extended through 2028, has been immediately energized by the launch of a groundbreaking new tool: an artificial intelligence-powered chatbot named Ally, designed to dramatically elevate the fan experience for tennis enthusiasts worldwide.
A Deepened Alliance: From 2026 to 2028
The cornerstone of this announcement is the substantial extension of the existing partnership. Originally set to conclude in 2026, the successful collaboration has been renewed and extended for an additional two years, securing a long-term vision through the 2028 season. This commitment underscores the mutual value both organizations have found in leveraging technology to serve the sport's global community. The partnership, which began in 2015, has consistently focused on enhancing the ATP's digital ecosystem, and this extension signals a new, ambitious phase.
Meet 'Ally': Your AI-Powered Tennis Concierge
The flagship innovation unveiled is 'Ally', a generative AI chatbot developed by Infosys. This intelligent assistant is poised to become a central hub for tennis fans seeking information and engagement. Accessible directly on the official ATP website and mobile app, Ally is designed to provide instant, conversational responses to a vast array of fan queries.
Ally's capabilities are multifaceted and impressive. Fans can interact with it to retrieve real-time scores, detailed match statistics, player profiles, and tournament schedules. Beyond basic data, the chatbot can generate unique insights, such as predictive analysis for upcoming matches or personalized highlights reels based on a fan's favorite players. It represents a shift from passive information consumption to an interactive, on-demand digital experience, available 24/7.
Transforming Data into Engaging Narratives
The power of Ally lies in its foundation on Infosys's Topaz AI platform and its access to the vast 'ATP Media Data Lake'. This repository houses petabytes of historical and real-time data from thousands of matches. Ally doesn't just spit out numbers; it uses advanced AI to synthesize this data into compelling stories and easy-to-understand answers. Whether a fan asks about a specific player's performance on clay courts or the history of a particular rivalry, Ally can craft a detailed, narrative response, making complex statistics accessible and engaging for all levels of tennis knowledge.
A Broader Vision for Digital Innovation
The launch of Ally is not an isolated project but part of a broader suite of digital enhancements driven by the Infosys-ATP partnership. Other notable initiatives include the 'ATP Tour Vision' real-time data visualization tool and the 'Infosys Player Analysis' platform used by broadcasters and coaches. The extension through 2028 promises further investment in these areas, with a clear focus on making the sport more accessible, data-rich, and immersive for its growing fanbase.
Executive Vice President & Co-Head of Delivery at Infosys, Dinesh Rao, emphasized that the partnership aims to "set new benchmarks for how technology can enhance sports experiences." Similarly, ATP CEO Massimo Calvelli highlighted the focus on "serving our fans in new and innovative ways," with Ally being a prime example of this mission.
The implications of this extended partnership are substantial. For fans, it means a continuously evolving, more personalized, and interactive way to follow the sport they love. For the ATP, it solidifies its position at the forefront of technological adoption in professional sports. For Infosys, it serves as a powerful, global showcase of its AI and digital transformation capabilities. As the 2024 season progresses, all eyes will be on how Ally learns and adapts, potentially setting a new standard for AI-driven fan engagement not just in tennis, but across the entire sporting world.
