As the festive shopping season approaches, Google has unveiled a powerful set of tools to transform how Indian consumers hunt for bargains. The tech giant has detailed four specific ways its advanced Gemini AI can be leveraged to secure the best Black Friday and Cyber Monday deals, making the frantic search for discounts smarter and more efficient.
Smart Shopping with AI
Google is positioning its AI as the ultimate shopping companion for the upcoming sale season. Instead of manually scouring dozens of e-commerce websites, users can now rely on intelligent features built directly into Google Search and the Gemini app. These tools are designed to save time, money, and the stress often associated with holiday shopping.
1. Never Miss a Price Drop
Price tracking and deal alerts are at the forefront of Google's AI shopping suite. The company states that the days of repeatedly checking a product page for a discount are over. Users can now simply click "track price" on an item they desire within Google Search. After specifying details like colour and size, Gemini will send a notification the moment the price falls within their specified budget.
For an added layer of smart shopping, the AI provides price insights, showing users if a current discount is genuinely the lowest it has been in the past three months or just a routine markdown. In the United States, the system can even automate the checkout process using Google Pay, a feature that highlights the future potential of such technology for global markets.
2. AI to the Rescue for Difficult Gifts
We all have that one person who is notoriously hard to buy for. Google claims its AI can eliminate this holiday headache. By using the Gemini app or AI Mode in Search, shoppers can describe the recipient's vibe, interests, or needs.
The AI then generates intelligently organized responses that include personalised product recommendations, rich visuals, and all necessary shopping details such as reviews, ongoing promotions, and inventory data. This turns a daunting task into a streamlined, creative process.
3. Find Products in Local Stores Instantly
Google is testing a groundbreaking feature that saves you the trouble of calling multiple local shops. When you search for an item "near me," the company's agentic AI can call nearby stores on your behalf.
This "Let Google call" feature, currently in testing for categories like toys, health and beauty, and electronics, will confirm stock availability and send the results directly to you via text or email. This is a significant time-saver during the busy holiday rush.
4. Virtual Try-On for the Perfect Festive Look
Finding the perfect holiday outfit often involves long hours in dressing rooms. Google's solution is a virtual try-on feature. The company explained that users can skip the physical trial and instead see how clothes from billions of product listings look on them by simply snapping a photo.
This technology allows shoppers to preview how sweaters, dresses, and even shoes might fit and appear on their own body, making online fashion shopping more reliable and personalised.
With these four AI-powered strategies, Google is equipping Indian shoppers with a formidable toolkit for the Black Friday and Cyber Monday sales. By integrating these features into daily search habits, consumers can shop smarter, save money, and reclaim their valuable time during the festive season.
