In a significant push for financial inclusion, more than 470 women farmers and fisherwomen actively participated in the inaugural session of the #ChangeTheSoch campaign, a 30-day investor awareness initiative organized by Franklin Templeton. The event took place in Kanyakumari on January 20, marking the start of a journey that will span from Kanyakumari to Kashmir.
Campaign Aims to Strengthen Financial Awareness Among Women Nationwide
This ambitious campaign is designed to strengthen financial awareness and encourage greater participation among women across India. It will cover an impressive distance of more than 4,000 kilometres, reaching 21 cities throughout the country. The goal is to bridge the gap in financial knowledge and empower women to take control of their economic futures.
Listening, Learning, and Empowering Women Through Interactive Sessions
Franklin Templeton president Avinash Satwalekar, who is leading the campaign, emphasized that #ChangeTheSoch is focused on listening, learning, and empowering women through on-ground investor awareness sessions. During the inaugural session in Kanyakumari, he engaged directly with the participants, addressing their questions on saving, investing, and financial security.
Satwalekar noted that the questions, candid exchanges, and personal stories shared during the session reflected a strong desire among the women to learn, plan, and actively participate in financial decision-making. This interaction highlighted the urgent need for such initiatives in rural and semi-urban areas, where access to financial education is often limited.
Convoy Sets Off Towards Madurai After Inaugural Success
Following the successful inaugural session, the campaign convoy set off from Kanyakumari towards Madurai, continuing its mission to spread financial literacy. The journey symbolizes a step forward in empowering women from diverse backgrounds, including agriculture and fisheries, to build a secure financial foundation.
By targeting women in sectors like farming and fishing, #ChangeTheSoch aims to address specific challenges they face, such as irregular income and lack of formal financial training. The campaign's grassroots approach ensures that the messages are tailored to real-world needs, making financial concepts more accessible and actionable.
As the campaign progresses through its 30-day schedule, it is expected to inspire thousands of women across India, fostering a culture of informed financial planning and investment. This initiative not only promotes individual empowerment but also contributes to broader economic growth by enhancing women's participation in the financial ecosystem.
