New Delhi: India’s leading hospitality companies are making a beeline to have properties in Ayodhya. ITC Hotels Tuesday announced the signing of a management agreement for a 143 keys Welcomhotel by ITC Hotels in Ayodhya.
ITC Hotels MD Anil Chadha said: “The rise of domestic travel and spiritual destinations has profoundly transformed India’s tourism prism, fostering a deeper connection between people and their heritage. Amidst this surge, we are delighted to announce the signing of Welcomhotel by ITC Hotels, Ayodhya — a destination of immense cultural significance for millions across India and the world. This signing also aligns with (our) asset-right growth strategy and our commitment to expanding in traditionally rich and high-potential destinations.”
“This addition further strengthens the ITC Hotels portfolio in UP and adds to the growing national footprint of the Welcomhotel brand following recent announcements for hotels in Bodh Gaya, Shirdi, and Vrindavan. One of India’s most revered divine destinations, Ayodhya continues to witness significant growth in tourism and infrastructure development. Spread across a four-acre site, the hotel is envisioned to deliver a seamless contemporary hospitality experience reflecting the city’s deep cultural and spiritual heritage,” the company said in a statement.
“This signing further reinforces ITC Hotels’ strategic expansion into demand-driven destinations, with the Welcomhotel brand focused on strengthening its presence across emerging cultural and spiritual Tier II and Tier III cities. Pilgrimage sites, such as Amritsar, Bhubaneshwar, Katra, Puri, Tirupati and Varanasi, have become more accessible and popular, highlighting India’s rich spiritual diversity,” it added.
Ashwani Garg & Vishal Nand, partners of Kiraan Planners & Project Developers LLP, said: “We are honoured to associate with ITC Hotels Limited to introduce the Welcomhotel brand in Ayodhya. As this city continues to draw tourists from all over the world, we endeavor to create a memorable hospitality experience for pilgrims and travellers seeking to connect with this destination. With ITC Hotels’ globally recognised service excellence, we are confident that the property will emerge as a benchmark for branded hospitality in the region”.
Ayodhya has emerged as one of India’s fastest-growing spiritual tourism destinations and is projected to attract crores of visitors annually. Get the latest business news and top stories. Download the TOI App. Ready to Make a Smarter Property Decision? Build Your Legacy with TOI Homes.
