PVR Inox Sells Snacks Business to Marico
PVR Inox has announced the sale of its snacks business to Marico, a major FMCG company, as part of a strategic restructuring to focus on core cinema operations.
PVR Inox has announced the sale of its snacks business to Marico, a major FMCG company, as part of a strategic restructuring to focus on core cinema operations.
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PVR INOX has sold its premium gourmet snacking brand 4700BC to FMCG giant Marico in a strategic Rs 226.8 crore transaction, marking a significant shift in India's premium snack market.
Multiplex giant PVR INOX has divested its premium snacking business 4700BC to FMCG major Marico in an all-cash deal worth Rs 226.8 crore, aiming to monetize non-core assets and strengthen its financial position.
PVR Inox has agreed to sell its 4700BC popcorn brand to Marico for Rs 226.8 crore, marking a strategic divestment in the FMCG sector. The deal aims to streamline operations and focus on core cinema business.
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