Amul, India's leading dairy cooperative, has announced a price hike of Rs 2 per litre across several milk variants. The decision, effective from today, is attributed to rising input costs, including feed, energy, and transportation expenses.
Price Revision Details
The revised prices apply to Amul Gold, Amul Shakti, and Amul Taaza variants in most markets. For instance, Amul Gold will now cost Rs 2 more per litre, while Amul Shakti and Amul Taaza see similar increases. The exact prices vary by city due to local taxes and logistics.
Reasons for the Hike
Amul stated that the price revision is necessary to maintain fair returns for milk producers. The cooperative has been absorbing cost increases for some time but can no longer do so without affecting its operations. Dairy farmers have faced rising costs of cattle feed and fodder, impacting their livelihoods.
Impact on Consumers
The hike will increase household expenses for milk, a staple in Indian diets. However, Amul remains one of the most affordable options in the dairy market. The price increase is expected to be in line with inflation trends in the dairy sector.
Industry Context
Other dairy players may follow suit as raw milk prices have risen due to supply constraints and increased demand. The Indian dairy industry is grappling with higher production costs, which are likely to be passed on to consumers gradually.
Amul assured that it continues to focus on quality and affordability. The cooperative procures milk from over 3.6 million farmers across India and processes around 23 million litres daily.
