Regional Influencers in Tamil Nadu See Budgets Soar
Tamil Nadu's social media creators are now key for brands, driving 35-40% better engagement in smaller cities. Learn how they are reshaping marketing and seeking new revenue streams beyond ads.
Category : Search result: regional content AI
X removes 3,500 AI posts, 600 accounts after MeitY notice
Microblogging platform X removed 3,500 pieces of AI-generated content and deleted over 600 accounts after MeitY flagged Grok chatbot misuse. The company has pledged stricter compliance with Indian laws.
X removes 3,500 pieces of content in India
Social media giant X admits error, deletes 3,500 posts to comply with Indian laws. The platform pledges to prevent obscene content in the future. Read the full story.
X Accepts Grok AI Error, Vows to Follow Indian Law
Elon Musk's X has acknowledged its error in handling obscene AI content via Grok. The platform blocked over 3,500 items and deleted 600+ accounts, pledging future compliance with Indian regulations.
PM Modi's Push for Regional AI Content in Startup Roundtable
PM Modi met with AI startups, stressing the need for Indian language AI tools and regional content. He highlighted government support and the importance of ethical AI development. Read more.
OTT Giants Turn to South India for Growth Amid Slowdown
Facing a slowdown in user growth, Netflix and JioHotstar are aggressively investing in Tamil, Telugu, Malayalam, and Kannada originals to tap into India's next OTT frontier. Discover the strategy.
AI YouTube Channel in India Earns Tens of Crores Annually
An Indian YouTube channel, Bandar Apna Dost, built on AI-generated videos earns ~₹35 crore yearly. A study reveals the rise of 'AI slop' and its impact on content creation. Read more.
Govt Issues Ultimatum to Social Media on Unlawful Content
The Indian government warns social media platforms to remove unlawful and obscene content immediately or face legal consequences under IT Rules 2021. Read the full details.
Indian TV Market Grows to $18.1B Despite OTT Rise
India's television industry thrives, projected to reach $18.1B by 2029. Shared viewing, affordable packs, and regional content keep TV relevant alongside OTT. Discover the unique factors driving growth.
Study: Firm-Created Content Drives Brand Engagement, Not UGC
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
Goa Study: Brand Content Beats UGC for Engagement
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
Google's Gemini App Now Detects AI-Generated Content
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Bela Bajaria: The Power Behind Netflix's Content Slate
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
Indian Gen Z Embraces Translated YouTube Content
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
'Slop' is 2025 Word of the Year, Defining AI-Generated Junk
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
OTT Viewership Declines as Platforms Play Safe
Weekly viewership for streaming originals is falling sharply as OTT platforms rely on established franchises, leading to audience fatigue. Experts cite choice overload and a shift to regional content as key factors.
Streaming Apps Prioritize Watch Time Over Subscriber Count
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
O'Leary: Content Creators Earn More Than Engineers Now
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
SC Seeks Social Media Accountability in Content Regulation
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
Meta's New Tool Protects Your Original Facebook Reels
Meta introduces new mobile content protection tools for Facebook Reels. Learn how to automatically safeguard your original videos from unauthorized use across Facebook and Instagram.
Regional Languages Claim 30% of OTT Investments
Indian regional language content now commands nearly 30% of OTT platform budgets as audiences surge. Discover how Tamil, Malayalam, and Telugu shows are transforming India's streaming landscape and challenging Hindi dominance.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Investors Bet on Content Despite Box Office Slump
Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.
Young Indian Influencers Remembered: Lives Lost in 2025
A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.
AI Mahabharat: Revolutionizing Indian Content Creation
Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.
Australia Forces Streamers to Fund Local Content
Australia mandates global streaming giants to allocate significant funds for Australian storytelling, boosting local creative industry and cultural representation.
India's Shrinking Attention Spans: Digital Impact
Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.
SC to hear plea against BJP's communal video on Nov 25
India's Supreme Court schedules November 25 hearing for urgent plea demanding removal of BJP's alleged communal video. Legal showdown escalates over controversial content.
Adobe & YouTube Launch Create for YouTube Shorts in Premiere Mobile
Exciting news for content creators! Adobe and YouTube collaborate to integrate Create for YouTube Shorts directly into Premiere Rush mobile app, revolutionizing short-form video editing.
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