OTT Platforms' Real Engagement Metrics Challenge in India
Indian streaming platforms lack a uniform 'completion' metric, with definitions ranging from 20% to 70% viewing. This disparity impacts content strategy and investment decisions.
Category : Search result: OTT platforms impact
OTT Releases Jan 13-19: Taskaree, 120 Bahadur, Mastiii 4
Your guide to the week's top OTT releases from Jan 13-19, 2026! Featuring Taskaree, 120 Bahadur, Mastiii 4, and more. Plan your watchlist now!
Major OTT Releases on Jan 9: Films & Series on Netflix, Prime
A massive lineup of OTT releases hits platforms on 9 January 2026. Watch Ajay Devgn's De De Pyaar De 2, Balakrishna's Akhanda 2, and new originals like People We Meet on Vacation on Netflix, Prime Video, and more.
January 2026 OTT Releases: Netflix, Hotstar, SonyLIV Drops
Your guide to the biggest OTT releases this week, including thrillers, horror, medical drama, and romance on Netflix, JioHotstar, and SonyLIV. Plan your watchlist now!
Sumukha: 2026 is about unapologetic ambition
Kannada actor Sumukha opens up about his journey, his dream of becoming a superstar, and why he's stopped hiding his ambition. Read his candid interview about patience, OTT shifts, and his upcoming films.
January 2026 OTT Releases: De De Pyaar De 2, Bridgerton S4
Plan your January 2026 binge with our curated list! From De De Pyaar De 2 on Netflix to MasterChef India S9 on SonyLiv, discover release dates and details for top shows and movies.
Major OTT Releases Announced for January 2026
Get ready for a packed January 2026 on OTT! Major releases include Dhurandhar, Tere Ishk Mein, 120, Bahadur, and De De Pyaar De 2. Check out the full list and release dates.
Full List of Movies & OTT Releases for January 2026
Get the complete guide to all major Bollywood, Hollywood, and regional films hitting theatres and OTT platforms in January 2026. Plan your entertainment now!
OTT New Releases This Week: Jan 1-3, 2026 List
Your complete guide to all major OTT releases this week! Discover new Hindi, Tamil, Telugu, Malayalam & English movies and web series streaming from January 1-3, 2026. Plan your weekend binge now!
New Year OTT Releases 2026: Netflix, MX Player, ZEE5
Ring in 2026 with exciting new OTT releases on Netflix, MX Player, and ZEE5 from Dec 31. Discover fresh shows and movies to start your year with entertainment.
10 Outstanding Indian Web Series of 2025
Discover the 10 most outstanding Indian web series of 2025 that are redefining storytelling on OTT platforms. From gripping thrillers to heartwarming dramas, see what's trending!
Tamil, Telugu, Malayalam OTT Releases This Week
Explore new Tamil, Telugu, and Malayalam movies and web series releasing on OTT platforms like Netflix, Prime Video, and more this weekend. Plan your watchlist now!
Fatima Sana Shaikh: Riding in Goa is a must
Fatima Sana Shaikh shares memories of her first Goa trip, working with Naseeruddin Shah in Gustaakh Ishq, and why OTT platforms are liberating. Read her exclusive interview.
Stranger Things 5 Finale Runtime is 2 Hours 8 Minutes
The Duffer Brothers reveal epic runtimes for Stranger Things 5 Volume 2 episodes. The finale, 'The Rightside Up,' will be 2 hours 8 minutes. Releases Dec 26 in India.
Christmas 2025 OTT Releases: 8 New Films & Series
This Christmas Day, OTT platforms offer a diverse binge-watch lineup. From action sequels to regional dramas, discover the 8 major releases dropping on December 25 and the holiday week.
Malaika Arora Reflects on Bollywood's 25-Year Transformation
Bollywood icon Malaika Arora shares her insights on Hindi cinema's evolution in storytelling, tech, and audience engagement over 25 years. Discover the films and stars that defined an era.
9 Festive Movies to Stream This Christmas in India
This Christmas, stream the best festive films on OTT platforms. From rom-coms like Love Hard to family adventures like Noelle, find your perfect holiday watch. Grab hot chocolate and enjoy!
Prakash Jha Calls for Fair Play for Independent Films in India
Filmmaker Prakash Jha, at London Film Festival, urges multiplexes & OTTs to create affordable avenues for indie cinema distribution. He highlights rising costs as a major barrier.
OTT Boom Revives Careers of 90s Actors: Milind Soman
Milind Soman explains how OTT platforms are creating more opportunities for veteran actors from the 90s, leading to remarkable comebacks. Read his exclusive insights.
5 Bollywood Spy Thrillers to Stream on OTT Now
If Ranveer Singh's 'Dhurandhar' left you wanting more, stream these 5 raw and intense Bollywood spy thrillers, including Baby, Pathaan, and War, on platforms like Netflix and Prime Video.
Jaideep Ahlawat Reveals Prayagraj Army Dream, Career Advice
Actor Jaideep Ahlawat opens up about his emotional journey from Prayagraj's SSB failures to FTII healing. He shares advice for young actors and views on OTT vs cinema. Read more.
James Bond Movies Headed to Netflix in 2026
Iconic James Bond films like 'Skyfall' and 'No Time To Die' will stream on Netflix for three months starting January 15, 2026, as part of a landmark deal between Netflix and Amazon MGM Studios.
OTT Platforms Redefine Stardom, Launch Film Careers
OTT platforms have revolutionized Indian stardom, launching actors like Pankaj Tripathi into films. Discover the stars who crossed over and those who chose to stay digital.
Rinku Dhawan on OTT Bias Against TV Actors & Life Struggles
Veteran TV actress Rinku Dhawan opens up about OTT platforms hesitating to cast TV actors, her career revival, and overcoming personal tragedies. Read her inspiring journey.
2025 OTT Scene Dominated by Women Actors
In 2025, OTT performances by Shefali Shah, Kajol, and others showcased authenticity and emotional depth. Explore the powerful roles that defined the year in streaming entertainment.
Khan Stars: More Screens Vital for Indian Cinema Revival
Shah Rukh Khan and Aamir Khan argue India's 10,000 screens are a bottleneck. But is infrastructure alone the answer amidst a content crisis and OTT threat? Explore the future of theatres.
2025's Top OTT Reality Shows That Became Pop Culture Events
From high-stakes deception to intense talent battles, 2025's OTT reality shows evolved into gripping psychological dramas. Discover the formats that defined the year in streaming entertainment. Read more!
Stranger Things Rejected by All Studios Before Netflix
The Duffer Brothers reveal how every major studio turned down 'Stranger Things' within minutes. Now, it's Netflix's biggest English series ever. Read the incredible journey.
OTT Platforms Exempt from CBFC, Regulated Under IT Rules
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
Bollywood Discovers Its Most Bankable Subject: Itself
Explore how documentaries like The Romantics and Dining with the Kapoors are satisfying India's star obsession, building brand equity for film dynasties, and becoming a strategic content play for OTT platforms. Read more.
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