Elie Saab's Historic India Debut: Dual Luxury Projects Launch in Delhi NCR
Some launches create temporary excitement, while others establish lasting legacies. Last week in Delhi NCR, the legendary Maison Elie Saab accomplished both, marking its official India entry with a debut that was bold, confident, and impossible to overlook.
A Global First in Luxury Real Estate
In a remarkable global first for the luxury brand, Elie Saab unveiled two branded residential projects simultaneously within a single country. This strategic move powerfully signals India's emergence as a serious destination for global luxury living, moving beyond traditional markets to embrace the country's growing appetite for premium experiences.
The unveiling unfolded across two impeccably curated evenings that attracted designers, tastemakers, global media representatives, and cultural influencers from across the world. The atmosphere was unmistakably international, vibrant, and celebratory throughout both events. This was not merely another routine property launch but rather a defining moment for India's luxury real estate landscape.
The Visionary Partnership Behind the Launch
At the center of this significant milestone stood Pankaj Bansal, Founder of Smartworld Developers and Promoter at M3M India, whose design-led vision and persistent efforts brought Elie Saab to Indian shores. Hosted alongside Aishwarya Bansal, Co-founder of Smartworld Developers, this collaboration reflects a shared philosophy deeply rooted in exceptional craftsmanship, timeless elegance, and long-term value creation.
The presence of Elie Saab himself along with his family, including Madame Saab and Elie Saab Jr., added authentic prestige and gravitas to the occasion. Their direct involvement underscored that this partnership extends far beyond simple branding arrangements, representing instead a genuine translation of couture precision into architectural expression.
Two Monumental Projects Transforming NCR
The first project, Smartworld Residences by Elie Saab in Noida, spans an impressive six acres and will feature approximately 650 luxury residences. This development represents a substantial investment of Rs. 1,500 crore, promising to deliver unparalleled living experiences to discerning homeowners.
The second project, developed in collaboration with M3M India along the prestigious Dwarka Expressway in Gurugram, will comprise 300 ultra-premium homes with an estimated investment of Rs. 2,000 crore. Construction on both landmark developments is scheduled to commence within days, beginning with essential foundation work that will lay the groundwork for these architectural masterpieces.
Celebrations Capturing Dual Essence
The launch celebrations perfectly captured the dual spirit of the Maison. One evening pulsed with global glamour and energy, highlighted by a dynamic performance from international sensation Nora Fatehi. The other unfolded with refined intimacy and sophistication, accompanied by a live Belgian ensemble that provided elegant musical accompaniment throughout the evening.
With this landmark dual launch, Elie Saab has not merely entered the Indian market. The legendary fashion house has fundamentally redefined the conversation around luxury living in Delhi NCR, setting new standards for design excellence, craftsmanship, and premium residential experiences that will influence the sector for years to come.
