In a vibrant celebration of Andhra Pradesh's rich heritage, Chief Minister Chandrababu Naidu inaugurated the third edition of the Avakai–Amaravati festival at Punnami Ghat in Vijayawada on Thursday. The event is a cornerstone of the state government's initiative to reflect, preserve, and promote Telugu traditions on a global stage.
A Festival Synonymous with Andhra's Identity
Chief Minister Chandrababu Naidu declared that 'Avakai' (mango pickle) is more than just a condiment; it is a powerful symbol of Andhra Pradesh's cultural identity. He emphasized that the festival is meticulously designed to showcase the multifaceted glory of Telugu cinema, culture, and cuisine to an international audience. The scenic location, with the grandeur of the Kanaka Durga temple on one side and the serene banks of the Krishna River on the other, provides a perfect festive backdrop.
The government has planned a continuous calendar of cultural celebrations. Following this event, festivities for New Year, Sankranti, and other traditional events in the Godavari districts are on the agenda, all aimed at highlighting the enduring vibrancy of Telugu culture.
Boosting Tourism and Global Recognition
Linking culture with economic development, CM Naidu announced grand plans for tourism festivals at Flamingo habitats, Araku, and Gandikota. These events are strategic moves to boost tourism development across the state. He proudly noted that Andhra cuisine has earned global recognition, with people from the state leading the hospitality industry worldwide as hotel managers and master chefs.
"Andhra Pradesh will emerge as a global host for the world," Naidu asserted. He credited the Telugu identity—built on hospitality, skill, strong values, and capability—for the global success of Telugu entrepreneurs. The Chief Minister underlined that Telugu culture, with a history spanning thousands of years, intrinsically promotes harmonious living.
Preserving Traditions is Preserving History
Striking a cautionary note, Chandrababu Naidu emphasized the critical importance of protecting traditions. He cited the example of Jallikattu in Tamil Nadu, which is also celebrated in parts of Chittoor district, warning that forgetting traditions would amount to forgetting history itself. The festival will also host discussions on culture, literature, and cinema, fostering deeper intellectual engagement with Telugu heritage.
The inaugural ceremony saw the presence of Tourism Minister Kandula Durgesh and Vijayawada MP Kesineni Sivanath (Chinni). EU Ambassador to India Herve Delphin also graced the occasion, expressing his happiness at participating and extending his wishes for the festival's success.
