Bollywood superstar Deepika Padukone celebrated a milestone 40th birthday by shifting the spotlight onto emerging talent, launching a significant new initiative named The OnSet Program. This platform is designed to empower aspiring artists, providing them with the crucial opportunity to be "seen, heard, and experienced" while taking creative control of their own projects.
A Launchpad for New Creative Voices
Moving beyond her own cinematic achievements, Deepika Padukone's latest venture focuses squarely on nurturing the next generation. The OnSet Program aims to be a launchpad for talented individuals across India and beyond, enabling them to steer their own artistic journeys. Announcing the initiative on Instagram, the actor expressed her deep-seated motivation.
"This past year, I’ve been feeling very strongly about identifying incredible creative talent from across the country and beyond and giving them a platform to be seen, heard and experienced," she shared. "I am beyond thrilled to announce the launch of The OnSet Program and truly cannot wait to introduce all of you to the next generation of creative talent." This move adds a profound new dimension to her legacy, one that transcends box-office records and iconic roles.
Advocating for Systemic Change in Bollywood
Deepika's influence extends far into advocating for a healthier work culture within the film industry. Her candid discussion on the critical importance of work-life balance resonated powerfully in a sector often known for grueling schedules. Her stance sparked widespread support, particularly from fellow actresses including Kiara Advani, Kajol, Rashmika Mandanna, Neha Dhupia, and Mona Singh.
This collective voice helped normalize a much-needed mindset shift, challenging the glorification of overwork and pushing for more sustainable and respectful professional boundaries.
A Pioneering Force in Mental Health Awareness
Long before mental health conversations gained mainstream traction in India, Deepika Padukone stepped forward with remarkable courage and honesty. By openly sharing her personal struggles, she played a pivotal role in dismantling the stigma surrounding depression and anxiety.
Her commitment is channeled through the Live Laugh Love Foundation, which has fundamentally changed the narrative around psychological well-being. Her advocacy has encouraged countless individuals to seek help and positioned mental health as a priority. In recognition of her efforts, she was appointed as India’s first mental health ambassador by the Union Ministry.
Sustainable Fashion for a Cause
Deepika's philanthropic efforts also creatively intersect with sustainability through her Deepika Padukone's Closet Collection. Each month, she curates a new selection of her pre-loved fashion favourites for an online charity sale. The proceeds from these sales directly fund her mental health initiatives, transforming fashion into a force for good.
This initiative has a significant environmental impact as well. Reports indicate that shopping from her closet saves over 59,000 litres of water and prevents more than 5 kg of carbon emissions per purchase compared to buying a new garment, championing both charitable giving and eco-conscious consumerism.
From launching a talent incubator on her birthday to reshaping conversations around well-being and sustainability, Deepika Padukone continues to build a legacy defined by empowerment, advocacy, and meaningful change.
