Singer and pop sensation Madison Beer has officially kicked off the final promotional push for her much-anticipated new album, titled 'Locket'. The artist, who is also in the public eye due to her relationship with Los Angeles Chargers quarterback Justin Herbert, is masterfully controlling her narrative as the release date draws near.
The Simple Yet Effective Album Countdown
On Monday, December 29, Madison Beer took to her Instagram story to post a behind-the-scenes video that sent a clear message to her fans. In the clip, she was seen wrapped in a white towel, with a simple countdown timer superimposed, indicating the time left until her album drops. The post was intentionally minimalistic—no lengthy caption, no extra context—just a clean signal that 'Locket' is scheduled for release on January 16.
This move is part of a calculated strategy where Beer has been feeding her audience small, controlled glimpses of the project as the date approaches. Earlier in December, she had directly announced the timeline on Instagram, writing, "my album comes out in one month," and later shared the track list.
The Meaning Behind the Title 'Locket'
In an interview with Vogue, Madison Beer explained the personal significance behind choosing 'Locket' as the album title. She revealed that the name came to her during a period of introspection. "When I picked the name, I was thinking of things that were just real and genuine to me," Beer said. She often browsed her camera roll, noting the things she photographed most.
She further elaborated on the symbolism, stating, "I really love vintage stuff, I love antiques. I feel like lockets are very delicate and beautiful, and feminine, and they hold important things, and memories, and people, and places." Interestingly, she had settled on the title even before writing a large portion of the album's music, indicating how central the concept was to her vision.
Life in the Dual Spotlight: Music and the NFL
Madison Beer's album promotion is unfolding alongside her increasingly visible presence in the NFL world. Her relationship with Justin Herbert, which sparked rumors in August and was confirmed publicly in October, is now fully in the open. She has been a regular attendee at Chargers games, including their recent 20-16 loss to the Houston Texans on December 27 at SoFi Stadium.
Fan accounts shared photos of her at the game, where she was seen wearing an oversized gray Chargers sweatshirt. This loss had significant playoff implications, dropping the Chargers to an 11-5 record and tightening the AFC playoff race, while also eliminating the Indianapolis Colts and securing the AFC West title for the Denver Broncos.
Beer has been candid about navigating the intense scrutiny that comes with her fame. During an Instagram Q&A on December 18, she addressed the online hate, linking her ability to handle it to her mental state. "If I'm feeling good in my personal life... it's much easier for me to brush it off," she wrote, while also acknowledging, "I struggle with my mental health a lot, so it is really painful to go online and read so much negativity about yourself."
Currently, Madison Beer is firmly in control of her journey. On one side, the clock is ticking down to her musical offering, 'Locket'. On the other, she is embracing the spotlight that comes with dating an NFL star. She is confidently managing both worlds, refusing to let external narratives dictate her path forward.
