Ektaa Kapoor's blockbuster supernatural franchise, 'Naagin', is renowned for its grand scale, and the promotional strategy for its seventh season is living up to that reputation in an unprecedented way. The show has orchestrated a stunning visual takeover of Mumbai's public transport, creating a social media frenzy just days after its premiere.
Mumbai Metro Morphs into a Moving Serpent
A regular commute on the Ghatkopar–Versova route of the Mumbai Metro was transformed into an extraordinary experience for thousands of passengers. A video that went viral online revealed that an entire metro train had been completely wrapped in dramatic promotional artwork for 'Naagin 7'. The coaches were adorned with bold, green graphics mimicking reptile scales, while the iconic Naagin logo dominated the exterior.
The immersive design covered everything from the train doors to the side panels and the front coach, creating the illusion of a giant serpent slithering through the city's veins. For daily commuters, the routine journey was abruptly replaced by a ride on what netizens quickly dubbed the 'Naaglok ki train'.
Internet Erupts Over 'Height of Advertisement'
The audacious campaign sparked immediate and dramatic reactions across social media platforms. Many users hailed it as the "height of advertisement," applauding the sheer creativity and scale of the marketing move. The spectacle was amplified by reports of special voice announcements inside the metro coaches.
According to one social media user, an announcement played between stations stating, "Platform daai taraf aayegi but Naagin TV pe Monday to Friday aayegi," which left commuters both amused and stunned. Comments ranged from celebrating "Ekta Kapoor Supremacy" to humorous observations about spotting a "Real Naagin in Mumbai." The campaign successfully struck a chord, generating massive organic buzz for the show.
What to Expect from Naagin 7
The new season, which premiered on December 27, continues the franchise's legacy of powerful female leads. Following in the footsteps of Mouni Roy, Surbhi Jyoti, and others, Priyanka Chahar Choudhary and Namik Paul headline the seventh installment. The cast also features pivotal roles played by Eisha Singh, Alice Kaushik, and Karan Kundrra.
This season promises a high-stakes mythological battle, including an intense face-off with a dragon to save the world. Early response to 'Naagin 7' has been largely positive, with praise for its casting, visual effects, and engaging storyline. The show airs on Colors TV and is available for streaming on JioHotstar.
By turning a public metro into a rolling canvas, the producers have not only advertised the show but also created a shared, viral moment for the city of Mumbai, proving that when it comes to promotion, the Naagin franchise truly knows no bounds.
