Anupam Mittal and Aman Gupta Unite for Rs 2 Crore Deal on Shark Tank India 5
In a compelling episode of Shark Tank India 5, Anupam Mittal and Aman Gupta showcased their dynamic partnership by joining forces for a significant investment deal. The duo offered a combined Rs 2 crores to the founders of Urbanwipes, a cleaning products brand, despite the entrepreneurs initially seeking only Rs 90 lakhs. This move highlighted the sharks' confidence in the brand's potential and the inspiring story behind it.
The Urbanwipes Journey: From Personal Loss to Business Revival
Urbanwipes, an acid-free cleaning solution range, was founded by Dr. Renu Mathur from Jaipur, along with her daughters, Samridhi and Aapurva. The product originated from a personal challenge when Renu's late husband, a chemical engineer, developed a hassle-free cleaning solution. Tragically, after creating this innovative product, Renu lost her husband in 2017, and their small business shut down. However, in 2023, her children decided to revive their father's dream, relaunching the brand with determination and resilience.
So far, Urbanwipes has achieved lifetime sales of Rs 10 crores, with the founders claiming bestseller status on every platform they partner with. They entered the Shark Tank seeking Rs 90 lakhs for 2 percent equity, valuing the company at Rs 45 crores. During their pitch, they shared heartfelt details, including how their father had documented all product formulations in a diary, which became crucial in building the brand.
Sharks' Reactions and Offers
Anupam Mittal was deeply moved by the founders' story, praising Renu Mathur by saying, "Aapne bade papad bele hai, sahi mein aapne bohot mehnat ki hai" (You have faced many challenges, you have worked very hard). He described their journey as "movie type ka scene" and commended them for fulfilling their father's dream. Kunal Bahl also expressed admiration, noting how inspiring it was to see Renu educate her daughters so well.
The founders highlighted their product's success, mentioning 35,000 reviews with a 4.1 rating and recognition as an Amazon bestseller last year. However, Aman Gupta pointed out flaws in the packaging, calling it "badi hi fuddu packaging hai" (very stupid packaging). Despite this, the brand's financials showed promise, with a 16 percent positive EBITDA and sales of Rs 6.08 crores in 2025-26.
Negotiations and Final Deal
Aman Gupta made the first offer of Rs 90 lakhs for 5 percent equity, which Anupam Mittal quickly followed with a similar proposal, valuing the company at Rs 20 crores. Mittal advised the founders to focus on e-commerce and quick commerce, stating, "You can kill it on Q-commerce and E-commerce," and urging them to avoid offline sales until reaching a Rs 100 crore milestone. Mohit Yadav also offered Rs 1 crore for 5 percent, emphasizing the potential of their kitchen cleaner as a hero product.
Kunal Bahl and Namita Thapar opted out, with Bahl expressing concerns about the transition from product to brand and the challenges of quick commerce. After negotiations, the founders proposed a deal with Mohit, Anupam, and Aman for 3 percent equity, but Mohit withdrew. Ultimately, Anupam and Aman presented a joint offer of Rs 2 crores for 10 percent equity, which the founders accepted, locking in a valuation of Rs 20 crores.
This episode of Shark Tank India 5 not only showcased a lucrative business deal but also celebrated the perseverance and family legacy behind Urbanwipes, making it a memorable moment for viewers and entrepreneurs alike.
