Shares of Adcounty Media India Ltd, a company listed on the BSE SME platform, have witnessed a significant surge, locked in the 5% upper price band for three consecutive trading sessions. This bullish momentum follows the revelation that renowned investor Ashish Kacholia has taken a substantial position in the company.
Kacholia's Strategic Entry Revealed
The company released its shareholding pattern for the quarter ended December 2025 on Monday, January 5. The data disclosed that Ashish Kacholia now holds a 2.92% stake, equivalent to 656,000 shares, in Adcounty Media India. This marks his first appearance as a shareholder with over 1% ownership, as per regulatory requirements. Prior to this, he either was not a shareholder or held a stake below the 1% reporting threshold mandated by the Securities and Exchange Board of India (Sebi).
On Thursday, January 8, the stock price rose another 5% to hit a high of ₹119.25 per share. This extended the three-day rally to over 15%, reflecting strong investor sentiment triggered by Kacholia's entry.
Financial Performance and Market Journey
Adcounty Media has demonstrated robust financial growth. For the second quarter of the financial year, the company reported a 33% year-on-year increase in net profit to ₹4.35 crore. Its revenue from operations also saw a healthy jump of 22% YoY to ₹16.70 crore.
The company's stock market journey has been eventful. It debuted on the BSE SME platform in July last year after its Initial Public Offering (IPO) was oversubscribed by a massive 273.08 times. It listed at a 53% premium to its IPO price of ₹85. The stock subsequently rallied to an all-time high of ₹282 per share by September 2025 but later faced profit-booking. Despite the recent surge, it still trades 58% below its peak.
Broader Shareholding and Investor Profile
The December quarter shareholding data revealed another positive trend: retail investor participation increased. The retail holding in the company rose to 8.63% from 6.61% in the previous quarter, indicating growing public interest.
Ashish Kacholia is a well-known figure in the Indian stock market, often referred to as a 'ace' or 'big bull' investor. According to data from Trendlyne, he publicly holds 49 stocks with a total portfolio net worth exceeding ₹2,576 crore. His investment moves are closely tracked by market participants, as they often signal confidence in a company's prospects.
The sharp price movement in Adcounty Media underscores the influence of high-profile investor activity on small and mid-cap stocks, particularly in the SME segment. While Kacholia's entry has provided a short-term boost, investors are advised to consider the company's fundamentals and broader market conditions before making investment decisions.
