From Building Homes to Building Dreams: The CJ Roy Story
"Building a home is every man's dream. So our business is in selling dreams," declared Confident Group chairman CJ Roy in a memorable interview, encapsulating the philosophy that drove his remarkable business journey. This vision propelled his real estate empire to success not just in Bengaluru but across his native Kerala, where he developed properties catering to diverse segments—from luxury residences to affordable housing for middle-income families in cities like Kochi, Thiruvananthapuram, Thrissur, Kozhikode, and Kottayam.
Entertainment Industry Breakthrough
What truly cemented Roy's status as a household name in Kerala was his strategic foray into the entertainment sector. As early as 2007, he made a splash by sponsoring a luxury apartment worth Rs 1 crore as the prize for the winner of a reality music show on Asianet. This move marked the beginning of a long-standing association, with Confident Group becoming a regular sponsor for subsequent seasons of the show. More recently, Roy announced a Rs 10 lakh reward for the winner of the Bigg Boss Malayalam series, further solidifying his presence in popular television programming.
Expansion into Film Production
Buoyed by success in television and real estate, Roy steadily expanded his entertainment portfolio into film production over the past decade. His Mollywood debut came in 2012 with the Mohanlal-starrer 'Casanovva,' followed by investments in more than 10 Malayalam and Kannada films, many featuring substantial budgets. The group's cinematic ambitions reached new heights in 2021 with the co-production of the historical epic 'Marakkar: Arabikadalinte Simham,' featuring an ensemble cast including Mohanlal, Manju Warrier, Keerthy Suresh, Arjun Sarja, and Suniel Shetty. Released in multiple South Indian languages, this project established Confident Group as a serious player in marquee film ventures.
The momentum continued with productions like 'Mei Hoom Moosa' starring Suresh Gopi in 2022, and notable Sandalwood projects including the comedy hit 'Rangappa Hogbitna,' Kavitha Lankesh's 'Krazy Loka,' and 'Radhana Ganda' featuring Komal.
Sports Sponsorships and Global Recognition
Roy's ambitions extended beyond traditional entertainment boundaries into international sports sponsorship. Between 2013 and 2014, Confident Group served as the official sponsor of the West Indies cricket team, followed by backing the Sri Lankan cricket team during the 2016 ICC World Cup. These high-profile partnerships signaled the group's expanding horizons beyond construction and property development.
In late 2022, the group further formalized its entertainment presence by sponsoring a movie awards ceremony with global editions in Dubai, Singapore, and India, demonstrating its growing international footprint.
Philanthropy and Personal Brand
Beyond commercial ventures, Roy maintained an active role in philanthropy and community support. He participated in rebuilding efforts following Kerala's devastating 2018 floods and sponsored various charity initiatives and cultural events. On social media, Roy frequently showcased his lifestyle through posts featuring high-end cars and helicopter rides, cultivating a public persona that blended business acumen with personal flair.
The Confident Group story under CJ Roy's leadership represents a fascinating evolution from regional real estate development to multifaceted entertainment industry influence, creating a unique business model that bridges property dreams with cultural impact.
