Kalki Koechlin: OTT boom has plateaued, too much content
Actress Kalki Koechlin discusses the saturation of streaming platforms, the loss of weekly anticipation, and hopes for a new creative cycle in the film industry. Read her candid take.
Category : Search result: OTT content consumption India
India's Coal Demand to Rise 17% by 2030: IEA Report
India's coal demand is projected to grow 17% by 2030, reaching 1,522 MT. While renewables slow power sector growth, steel and cement industries will drive consumption. Read the full analysis.
Nivin Pauly's Pharma Web Series Premieres Dec 19 on JioHotstar
Malayalam star Nivin Pauly headlines 'Pharma', a hard-hitting web series on the dark side of the pharmaceutical industry. Premieres December 19, 2025, on JioHotstar in 5 languages.
New Malayalam OTT Releases This Week: Full List
Get ready for a fresh wave of Malayalam entertainment! This week's OTT releases feature 5 exciting new movies and series, including a much-awaited thriller and a family drama. Discover your next binge-watch now!
India's Natural Gas Consumption Falls Despite Govt Push
India's natural gas consumption fell 8.6% in April-Oct FY26, casting doubt on the 2030 target of 15% energy share. Experts cite lack of power demand and cheaper alternatives.
OTT Viewership Declines as Platforms Play Safe
Weekly viewership for streaming originals is falling sharply as OTT platforms rely on established franchises, leading to audience fatigue. Experts cite choice overload and a shift to regional content as key factors.
December OTT Releases: New Shows & Movies to Watch
December's OTT lineup is packed! Watch Ayushmann's Thamma, Madhuri's Mrs Deshpande, Kapil Sharma's new season & more. Your guide to Bollywood's digital premieres.
Classic Films vs Modern Blockbusters: The Nostalgia Factor Wins
Explore why re-releases of iconic films like 'Sholay' and 'Rangeela' draw crowds, while today's box office giants fade quickly from memory. Discover the impact of OTT, content overload, and social media hype.
Chandigarh has one of India's lowest adult tobacco use rates
Chandigarh shines with just 13.7% adult tobacco users, among India's top 5 lowest. National rate is 28.6%. Data reveals a promising decline in youth tobacco consumption nationwide.
New Telugu OTT Releases: Rashmika's The Girlfriend & More
Streaming platforms drop a fresh slate of Telugu content from Dec 2-7. Watch Rashmika Mandanna's The Girlfriend, crime thrillers, and hilarious capers. Your curated guide is here!
Streaming Apps Prioritize Watch Time Over Subscriber Count
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
The Girlfriend OTT Release Date Announced on Netflix
Rashmika Mandanna's film 'The Girlfriend' gets its digital premiere on Netflix on December 5. Watch the empowering story in 5 languages.
Pankaj Tripathi Reveals OTT Platforms Restrict Creativity
National award-winning actor Pankaj Tripathi exposes how OTT platforms are constraining creativity by blocking improvisation and requiring legal approval for every line. Read his shocking revelations.
O'Leary: Content Creators Earn More Than Engineers Now
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
South Indian OTT Releases This Week: Nov 28
Streaming platforms launch 7 exciting South Indian films this week featuring Ravi Teja, Vishnu Vishal & more. Watch gripping thrillers, sports dramas & romantic stories on Netflix, Hotstar & Zee5.
Nikka Zaildar 4 Releases on OTT Platforms
Ammy Virk and Sonam Bajwa's Punjabi comedy 'Nikka Zaildar 4' is now streaming on Chaupal and OTTplay Premium. Discover the hilarious plot and cast details.
SC Seeks Social Media Accountability in Content Regulation
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
India's OTT Crisis: 16-Minute Scroll Before Play
Indian OTT users spend over 16 minutes browsing content due to poor discovery tools. Experts warn this leads to subscription fatigue and churn. Learn how AI and better personalization can fix this.
Aaryan OTT Release: Vishnu Vishal Film on Netflix Nov 28
Vishnu Vishal's action thriller 'Aaryan' streams on Netflix from November 28. The film, which faced controversy over last-minute edits, promises a fresh digital life for OTT audiences.
Govt may widen 'obscene' content rules to cover criticism
Indian government considers expanding IT Rules to prohibit 'obscene' content including half-truths, anti-national attitudes, and criticism of public figures on OTT platforms and digital news.
New Tamil & Telugu OTT Releases: Nov 17-23
Explore this week's Tamil and Telugu OTT releases including Bison on Netflix, Nadu Center on JioHotstar, and The Family Man Season 3 on Amazon Prime Video. Stream now!
Meta's New Tool Protects Your Original Facebook Reels
Meta introduces new mobile content protection tools for Facebook Reels. Learn how to automatically safeguard your original videos from unauthorized use across Facebook and Instagram.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Regional Languages Claim 30% of OTT Investments
Indian regional language content now commands nearly 30% of OTT platform budgets as audiences surge. Discover how Tamil, Malayalam, and Telugu shows are transforming India's streaming landscape and challenging Hindi dominance.
India to Lead Global Energy Demand by 2035
International Energy Agency projects India will drive nearly half of global energy demand growth. Rising transportation and industrial needs fuel this expansion. Read analysis.
India Drives Global Energy Demand: IEA Report
India emerges as primary engine of global energy demand growth, set to lead oil consumption increase while rapidly expanding renewable capacity. Discover the transformation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Investors Bet on Content Despite Box Office Slump
Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.
Young Indian Influencers Remembered: Lives Lost in 2025
A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.
7 Reasons Ganoshotru on ZEE5 Is Must-Watch
Discover why this powerful Bengali drama is capturing hearts and sparking conversations across India with its compelling storytelling and stellar performances.
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