Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Indian firms seek CDSCO nod to sell high-strength 6mg nicotine pouches as NRT, sparking fears of youth initiation and addiction. Experts warn of cardiovascular risks.
The recent ban on liquor, meat, and tobacco in Amritsar's walled city has residents and traders protesting, citing threats to personal freedom and livelihoods. Read more about the controversy.
India's guidelines to curb surrogate ads for alcohol & tobacco face indefinite delay due to legal hurdles under Consumer Protection Act. Industry seeks clarity as health experts warn of risks.
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Your daily routine could be harming you. Discover 5 common habits, from sun exposure to alcohol, that significantly increase the risk of oral cancer. Learn how to protect yourself today.
Bollywood actor Suniel Shetty refused a massive Rs 40 crore deal to endorse tobacco. He opens up on his father's demise, career break, and finding confidence. Read his inspiring story.
Bollywood actor Suniel Shetty reveals he turned down a massive Rs 40 crore offer to endorse a tobacco brand, prioritizing his values and family legacy over money. Read his full statement.
Despite decades of graphic warnings, oral cancer rates in India continue to rise. Explore the complex factors behind this public health puzzle and what needs to change.
OpenAI is reportedly exploring ad integration in ChatGPT, potentially tapping into user conversations as an 'advertising goldmine'. Could this challenge Google and Meta? Read more.
New research reveals even 9 grams of alcohol daily increases buccal mucosa cancer risk by nearly 50%. Local liquor poses a higher threat. Learn the facts.
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
Experts at Respican-25 warn of increasing respiratory diseases in Jharkhand driven by tobacco use and pollution. Learn about the key findings and health risks.
Kerala Excise arrests a father-son duo in Thiruvananthapuram, seizing 100kg of banned tobacco products meant for wholesale distribution. Read about the special festive season crackdown.
Security at Ludhiana Central Jail discovered 70g tobacco hidden in an inmate's footwear. Manmeet Singh booked under Prisons Act. Read how authorities are cracking down on smuggling.
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
A PGIMER study reveals oral bacteria adapt to break down nicotine, potentially lowering dependence. This finding could lead to new microbiome-based cessation strategies for India's smokeless tobacco challenge.
Gujarat govt bans storage & sale of tobacco rolling paper, citing toxic chemicals & rising youth drug abuse. Police conduct raids in Surat, Vadodara. Details inside.
A new cancer registry report for Varanasi reveals one in 36 men is at risk of oral cancer, primarily due to tobacco. Breast cancer is most common in women. Learn the key findings and risks.
Gujarat government imposes a complete ban on the sale and storage of rolling papers and cones, citing severe health risks and youth drug abuse. Violators to face legal action under BNS.
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Chandigarh shines with just 13.7% adult tobacco users, among India's top 5 lowest. National rate is 28.6%. Data reveals a promising decline in youth tobacco consumption nationwide.
Lok Sabha passes bill imposing a 25% National Security and Health Cess on pan masala and tobacco. The move aims to curb consumption and fund public health initiatives. Read the full details.
Supreme Court dismisses plea for statutory warning on Arundhati Roy's book cover featuring a bidi, stating it's not a tobacco advertisement under COTPA Act. Read the full legal reasoning.
FM Nirmala Sitharaman explains new Health & National Security Cess to replace GST compensation levy. Bill aims to stop tax evasion on pan masala, secure funds for public health and defence. Read more.
RJD MP Sudhakar Singh opposes the Health Safety to National Security Cess Bill, 2025, demanding a complete ban on gutka and pan masala instead of a tax. He calls the bill a revenue-generating tactic.
The Lok Sabha has passed a bill to collect a 10% cess on pan masala and tobacco products. The funds will support health initiatives and national security. Learn about the key provisions and financial impact.
Jalandhar's Mass Media Wing launches a major campaign to create tobacco-free youth. Learn about the awareness drive, health risks, and community action.
British American Tobacco plans to sell a 7% stake in ITC Hotels this Friday, valued at Rs 3,000 crore, as part of its strategy to exit non-core holdings. Read the full details of the deal.
The Indian Parliament has approved a bill to impose excise duty on tobacco. Finance Minister Nirmala Sitharaman addressed the Rajya Sabha, detailing the legislation's aspects and responding to queries. Read the full story.