An Indian YouTube channel using AI-generated animations earns up to Rs 38 crore yearly, sparking a global debate on creativity, algorithms, and the rise of 'AI slop'. Discover the impact on digital content.
The TOI Habit Index 2025 reveals OTT is India's entertainment king with 39% screen time. Yet, 55% of users now seek mindful consumption to combat digital fatigue. Explore the full data.
An Indian YouTube channel, Bandar Apna Dost, built on AI-generated videos earns ~₹35 crore yearly. A study reveals the rise of 'AI slop' and its impact on content creation. Read more.
The Indian government warns social media platforms to remove unlawful and obscene content immediately or face legal consequences under IT Rules 2021. Read the full details.
An Indian YouTube channel using AI-generated content, Bandar Apna Dost, has earned over $4.25 million and garnered 2.07 billion views, topping a global report on 'AI slop' channels. Discover how it's reshaping digital content creation.
India's Meity warns Meta, Google, others of legal action for poor reporting of sexually explicit material. Non-compliance could strip platforms of legal immunity. Read the full advisory details.
India's television industry thrives, projected to reach $18.1B by 2029. Shared viewing, affordable packs, and regional content keep TV relevant alongside OTT. Discover the unique factors driving growth.
India emerges as OnlyFans' 2nd largest APAC market with $130M spending, driven by massive user base. Discover the key growth drivers and global rankings.
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
As OTT platforms expand in India, a focus on franchises and TV-inspired formats is leading to fewer standout originals. Experts cite the 'Smart TV Effect' and algorithmic decisions. Read more.
Social media influencer Sophie Rain reveals earning $43.4 million on OnlyFans in a year, sparking viral debate as her income surpasses NBA star Jayson Tatum's salary.
20-year-old creator Sophie Rain reveals earning $82 million in 18 months, surpassing LeBron James. But her journey was tougher than a 9-to-5 job. Read her full story.
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
China initiates WTO dispute against India, alleging discriminatory support for domestic solar and IT goods. Consultations sought; trade deficit widens to $99.2 billion. Read the full story.
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
Rapper DDG calmly schooled a stranger who doubted if streaming is a real job. The viral encounter highlights the ongoing debate around digital careers. Watch how he defended his multi-million dollar success.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
India's proposed deepfake rules risk stifling free speech and innovation. Experts argue for a balanced approach focusing on user awareness and provenance, not platform policing. Learn why smart regulation is key.
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
Actress Sreeleela addresses explicit AI-generated fake images linked to her online. She confirms legal action and calls for responsibility on social media, highlighting the human cost of digital abuse.
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
A new study reveals 73% of Indian students prefer YouTube over textbooks for learning. Explore the pros, cons, and the future of hybrid education models in India.
Rajya Sabha MP Sudha Murty calls for government guidelines to shield children from being turned into online content, highlighting risks to privacy and mental well-being. Join the crucial conversation.
Aanshul Uthaiah, 22, quit his full-time job in Bengaluru to pursue content creation. His honest viral Instagram video about hating his work resonated with thousands. Read his story and the internet's reaction.
Discover the stories of five unique Indian chess enthusiasts - a corporate honcho, a chocolatier, a filmmaker, a content creator, and a superfan - who are redefining fandom and fueling their passions through the game. Read their inspiring journeys.