India has rapidly ascended to become one of the most significant growth markets for the content subscription platform OnlyFans, now ranking as the second-largest revenue generator in the Asia-Pacific region. This surge is not fueled by high individual spending but by the sheer scale of its population, turning modest per-user engagement into a formidable financial force.
Massive Scale Drives India into the Top Tier
The total spending from Indian users on OnlyFans has reached an estimated $130 million (approximately ₹1,168.5 crore) for 2025. This marks a substantial 40% increase compared to the previous year, propelling the country into the list of major global contributors to the platform. Despite the average spending per user remaining relatively low, India's vast population base means that even a small percentage of paid users translates into massive total figures.
This growth strategy sets India apart. While per-capita spending sits at around $913 per 10,000 people, the collective power of its user base has quietly pushed the nation ahead of traditional digital content spenders like Thailand and Japan in the APAC region. Only Australia leads the area with a total spend of $236 million.
Global Rankings and Surprising Growth Markets
Globally, India now holds the 11th position in total OnlyFans spending. It has surpassed several established markets, including Poland and Argentina ($87 million), Thailand and Finland ($71 million), and a cluster of European nations like Chile, Austria, Colombia, Switzerland, and the Netherlands, each at $53 million.
The United States and the United Kingdom continue to dominate the global landscape, with spends of $2,637 million and $531 million, respectively. However, the report highlights surprising jumps in European nations such as Italy, Spain, France, and Germany, indicating a continent-wide climb in platform engagement. Developing economies like Brazil and Mexico also feature prominently among top-spending countries.
What This Means for the Digital Content Landscape
India's 39.5% growth rate per 10,000 people places it among the fastest-growing nations for OnlyFans. This rapid rise underscores a shifting paradigm in India's digital consumption habits and monetization of creator content. The platform's expansion in India reflects broader trends of increased internet penetration, digital payment adoption, and the normalization of subscription-based content models.
The data suggests that India's potential in the creator economy is just beginning to be tapped. With its current trajectory, the country is poised to remain a key growth engine for platforms like OnlyFans, challenging the dominance of traditional Western and East Asian markets. The focus on volume over value-per-user presents a unique and powerful growth model that could define the market's future.
Disclosure: Figures cited in this report have been sourced from Onlyguider.
