U&i Expands Tech Portfolio with Eight New Affordable Products for Indian Consumers
Indian electronics brand U&i has significantly broadened its product offerings with the strategic launch of eight new devices across multiple categories. This expansion targets the vibrant youth demographic in India, including students, young professionals, content creators, and everyday tech users. The new lineup emphasizes a compelling combination of performance, contemporary design, and affordability, positioning U&i to capture a larger share of India's rapidly expanding personal technology market.
Comprehensive New Product Range Unveiled
The freshly introduced collection encompasses a diverse array of gadgets designed to meet various digital lifestyle needs. The products include the Podcast Series (UiGD 3051) Wireless Microphone, the Classy Series (UiSW 8163) Smartwatch, and several devices under the Entry Star branding. This includes the Entry Star 98 (UiBS 5328) Bluetooth Speaker, the Adjust Series (UiBS 2052) Bluetooth Speaker, the Entry Star 73 (UiPB 3870) Powerbank, the Entry Star 128 (TWS 7650) TWS Earbuds, and two wireless neckbands: the Entry Star 123 (UiNB 4446) and the Entry Star 127 (UiNB 4023).
Detailed Look at the Smart Wearables and Audio Offerings
In the smart wearables segment, the Classy Series Smartwatch is priced at an attractive ₹1,049. It features a spacious 1.85-inch display, enables Bluetooth calling directly from the wrist, and includes comprehensive health monitoring tools. These tools track vital metrics such as heart rate, blood oxygen levels (SpO2), and sleep patterns. The device boasts an impressive battery life of 5 to 7 days on a single charge and provides convenient notifications for calls, messages, and social media applications.
The audio and speaker category presents two compelling options:
- The Entry Star 98 Bluetooth Speaker (₹849) delivers robust 20W sound through dual speakers and comes bundled with a wireless microphone, making it ideal for karaoke sessions. It offers up to 10 hours of playback time.
- The Adjust Series Bluetooth Speaker (also ₹849) provides 16W output, an extended 12-hour battery life, supports True Wireless Stereo (TWS) pairing for a wider soundstage, and is available in four vibrant color choices.
Power Solutions and Personal Audio Devices
Addressing the need for reliable power on the go, the Entry Star 73 Powerbank is priced at ₹799. It houses a substantial 10,000mAh battery and stands out with four integrated charging cables (USB-A, Type-C, Micro-USB, and Lightning), eliminating the need to carry extra wires. It also supports 17W fast charging, making it a versatile companion for travel and daily commutes.
The personal audio segment features three new products designed for entertainment and productivity:
- The Entry Star 128 TWS Earbuds (₹549) offer an exceptional total battery life of 40 hours, feature ultra-low 40ms latency ideal for gaming, possess IPX4 splash resistance, and utilize the latest Bluetooth V5.4 technology for stable connectivity.
- The Entry Star 123 Wireless Neckband (₹749) provides up to 40 hours of music playback, uses Bluetooth 5.3, and is designed with a lightweight build for comfort during extended use, perfect for hybrid work environments.
- The Entry Star 127 Wireless Neckband (₹399) is the most affordable option, boasting a remarkable 200-hour standby time, a dedicated gaming mode for reduced audio lag, and a convenient magnetic design. It is available in Blue, Black, and Silver color variants.
This strategic launch by U&i underscores the brand's commitment to providing feature-rich, budget-friendly technology solutions. By catering specifically to the needs and budgets of India's youth and young professionals, U&i aims to solidify its position as a key player in the competitive and fast-growing personal electronics landscape of the country.
