The 'Ek Ped Maa Ke Naam 3.0' campaign is set to launch in July, aiming to revitalize green consciousness among students through a series of environmental conservation activities in schools. This mega campaign, aligned with the 'Eco Clubs for Mission LiFE' initiative, will span the entire month, engaging students in tree plantation, nature walks, poster and slogan competitions, debates, and awareness programs.
Campaign Objectives and Activities
The primary goal is to instill environmental values and promote healthy lifestyles. Each student will be encouraged to become a guardian of a plant, fostering a sense of responsibility towards nature. The campaign seeks to carry the green message from schools to the broader society, amplifying its impact. Activities are designed to be interactive and educational, ensuring students actively participate in conservation efforts.
Eco Clubs for Mission LiFE
Under the July calendar of 'Eco Clubs for Mission LiFE', schools will conduct a variety of events focused on environmental conservation and wellness. These include nature walks to connect students with their local environment, debates on ecological issues, and creative contests like poster and slogan making. Writing assignments will also be used to deepen understanding of environmental challenges and solutions.
Student Guardianship and Community Outreach
A key feature of the campaign is that every student will adopt a plant and act as its guardian, learning about plant care and the importance of greenery. This hands-on approach aims to cultivate long-term environmental stewardship. Schools will also organize awareness programs to spread the green message to families and communities, ensuring the campaign's reach extends beyond the classroom.
According to the organizers, 'Ek Ped Maa Ke Naam 3.0' represents a significant step in building a culture of environmental consciousness among young Indians. The campaign builds on previous editions, expanding its scope and participation. By integrating these activities into the school calendar, the initiative hopes to create lasting behavioral change and contribute to national goals like Mission LiFE, which promotes sustainable lifestyles.
This is sponsored content. The views expressed here are solely those of the author. Published 03 July 2026, 11:29 IST.
