Your shopping tabs are open, your wishlist is curated, and you have mentally mapped out every item you plan to buy—sneakers, a dress, or that bag you have been eyeing for two months. You have done everything right. But on launch day, someone else got there first.
If that sounds familiar, you were missing one thing: Myntra VIP Access. For the 24th edition of the End of Reason Sale (EORS), VIP Access begins on 28 May, a full 24 hours before the main shopping event opens to everyone else.
Sale Dates and Overview
This edition of EORS will run from 29 May to 14 June, featuring over 6 million styles across fashion, beauty, and lifestyle. VIP customers not only get early access but also enjoy better deals, unique VIP-only offers, coupons, and first access to over 100 new brand launches.
What VIP Access Actually Gets You
Early access is just the beginning. The best part? Myntra Insiders, members of the platform's loyalty programme, can get early access to EORS for just Rs. 9, while non-Insiders can purchase VIP access for Rs. 19. During the 24-hour VIP window, you unlock benefits that general shoppers simply do not get:
- Serious bank savings stacked in your favour: Use an HDFC Bank credit card for 10% instant savings plus easy EMI options. Flipkart Axis Bank and SBI credit card holders get an additional 10% off. All VIP access holders get an extra 5% off on prepaid orders during early access, regardless of the bank. Stack these and the savings add up quickly.
- Flat Rs. 49 and Rs. 99 deals on select products: A curated selection of products drops to these prices exclusively during VIP Access—worth setting a reminder for.
- VIP-only weekend deals: Beyond the early access window, VIP customers continue to get exclusive weekend offers throughout the period that general shoppers do not see.
- Cleartrip travel coupons: Sometimes the best thing to spend your savings on is a trip. VIP customers get Cleartrip coupons as an added perk during the event.
- Free gifts: VIP customers also stand a chance to receive free gifts on Beauty orders above Rs. 500.
100+ New Brands and You Get First Access
One of the bigger stories of this EORS is the sheer number of new brand launches—over 100 brands making their Myntra debut across fashion, beauty, and lifestyle. VIP customers get to browse and buy these before anyone else. A few worth putting on your radar right now:
- The watch for people who do not do ordinary: The Aston Martin Titanium Skeleton Automatic Watch is motion-powered, titanium-cased, and as considered as you would expect from that name. A proper statement piece, now on Myntra.
- The beauty edit worth exploring: e.l.f.'s Halo Glow Beauty Wand Highlighter has been a cult favourite globally. Its Myntra debut during EORS is a good reason to finally try it. If your scalp needs attention, Seapuri's Scalpy Hair Serum, formulated with salicylic acid and L-menthol, is a considered addition to any haircare routine. Chloé's perfume range also makes for a fresh new launch, bringing soft, fresh, and polished scents that work well for the season.
- The fashion drops: Pierre Cardin Paris's laptop bags bring European elegance to everyday carry. Gully Labs' textured Baaz Indrani sneakers are exactly the kind of homegrown streetwear find that tends to sell out fast once people discover them.
- For the football-obsessed: Official FIFA jerseys via Adidas, including the Argentina 2026 home jersey, are also part of the launch lineup. If you have been looking for the real thing, this is the place.
Beyond these highlights, this EORS also brings highly anticipated launches like Anta, Saucony, Li-Ning, Hundred, Terractive, Mile Collective, Juicy Couture, Kate Spade, Bardot, and Sparklepop to the platform, across sports, streetwear, premium lifestyle, beauty, and electronics. Getting in on 28 May means you are not fighting the crowd for first picks on any of them.
Mark Your Calendar
Here is the quick version of what you need to know:
- 28 May: VIP Access begins, 24 hours early, VIP-only deals, new brand launches
- 29 May to 14 June: Main shopping event opens for all Myntra shoppers
- Throughout the EORS: VIP weekend deals, 4-hour flash drops, and bank offers continue
The honest case for VIP Access is not just about deals—it is about shopping without the anxiety of watching things sell out in real time. If EORS is already on your radar, getting in a day early is the simplest upgrade you can make.
