A recent report suggests that Apple is prioritizing the launch of the iPhone 18 Pro over its much-anticipated foldable iPhone, tentatively named the iPhone Ultra. According to industry insiders, the Cupertino-based tech giant is planning to unveil the iPhone 18 Pro series in the second half of 2025, while the foldable iPhone Ultra is expected to debut later, possibly in 2026.
iPhone 18 Pro to Arrive First
The report indicates that Apple is focusing on refining its flagship iPhone lineup before venturing into the foldable market. The iPhone 18 Pro is expected to feature significant upgrades, including a new A19 chip, improved camera systems, and possibly a redesign. Meanwhile, the foldable iPhone Ultra is said to be in early development stages, with Apple aiming to perfect the hinge mechanism and display technology.
Foldable iPhone Ultra Delayed
Apple has been rumored to be working on a foldable iPhone for years, but the company appears to be taking a cautious approach. The iPhone Ultra is expected to feature a clamshell design similar to Samsung's Galaxy Z Flip series, but with Apple's signature build quality and ecosystem integration. However, due to challenges in durability and cost, the foldable device may not hit shelves until 2026 or later.
This strategy aligns with Apple's history of entering new product categories only after ensuring a polished user experience. The iPhone 18 Pro will likely serve as a bridge, keeping consumers engaged while Apple finalizes its foldable offering.
