Will Brown to Lead Formula E's Commercial Strategy as New Chief Commercial Officer
In a significant move to bolster its leadership, Formula E has officially announced the appointment of Will Brown as its Chief Commercial Officer, with his tenure set to commence in July 2026. Brown will become an integral member of the Executive Leadership Team, reporting directly to Formula E CEO Jeff Dodds. This strategic hire underscores the championship's commitment to enhancing its global commercial footprint and accelerating growth within its partnership ecosystem.
Who is Will Brown, the Incoming Formula E Chief Commercial Officer?
Will Brown brings a robust international track record, with extensive experience across Europe and Asia, where he has successfully forged high-value global partnerships in complex and competitive markets. Currently, he serves as the Senior Vice President and Global Head of Motorsport at Legends Global, a role that has seen him drive notable commercial growth across elite sports and entertainment properties. His impressive portfolio includes key contributions to Audi F1 and Real Madrid, among others. Prior to this, Brown held senior positions in commercial strategy and partnerships at prominent organizations such as IRONMAN, Arsenal FC, and Manchester United, showcasing his versatility and expertise in the sports industry.
Brown's Vision for Formula E's Future
Expressing his enthusiasm about the new role, Will Brown stated in an official statement, "I'm incredibly excited to be joining Formula E at such a transformative time. The championship sits at a unique intersection of world-class sport, innovation and sustainability, creating a powerful platform for global brands." He further emphasized his alignment with the series' ambitions, adding, "There is a clear ambition to scale and evolve the commercial proposition, and I'm looking forward to working with Jeff and the team to unlock new opportunities and build on the championship's strong global trajectory."
Strengthening Formula E's Leadership Team
Brown's appointment follows the recent addition of Michaella Snoeck as Chief Media Officer, further reinforcing Formula E's leadership cadre as the series expands its commercial and media operations. CEO Jeff Dodds expressed his delight in welcoming Brown, highlighting the timing as crucial for the championship. "As we look ahead to the GEN4 era, we have taken the opportunity to evolve our commercial structure to ensure we are fully set up to capitalise on the significant global momentum behind the series," Dodds remarked. He praised Brown's capabilities, noting, "Will brings a rare combination of strategic clarity, international experience and a proven ability to deliver commercial growth at the highest level. He will play a critical role in shaping our next phase and further strengthening the value we create for partners, manufacturers and fans."
Current Season and Upcoming Events
Formula E Season 12 is currently underway, with six races completed and 11 more scheduled before the season finale in August. The upcoming Rounds 7 and 8 are set to take place in Berlin on May 2 and 3, promising exciting action for motorsport enthusiasts. This leadership enhancement comes as the series continues to build on its momentum, aiming to leverage its unique blend of sport and sustainability for broader commercial success.
