A content creator couple from Bengaluru has set the internet abuzz after revealing their staggering annual expenditure for 2025, which totals close to a whopping Rs 47 lakh. The viral disclosure, made by Prakriti Arora and Ashish Kumar on their Instagram handle @escapetolandscapes, left many viewers in a state of disbelief, with travel emerging as their colossal single-biggest cost.
A Deep Dive into the Rs 47 Lakh Lifestyle
In a candid video that quickly spread across social media platforms, the couple walked their audience through a detailed breakdown of their yearly spending while residing in India's tech capital. Contrary to what some might assume, their housing cost was not the primary drain. The couple lives in a rented apartment in Bengaluru, with an annual rent of Rs 5 lakh.
Their commitment to health and fitness was a non-negotiable part of their budget, costing them around Rs 1 lakh. This included expenses for a personal trainer and Prakriti's Pilates membership. Their food habits, comprising groceries, regular salad orders, and dining out, added up to Rs 2.5 lakh over the year.
Everyday necessities and maintenance formed a significant chunk as well. Costs for house help, building maintenance, utilities, and various app subscriptions collectively amounted to Rs 1.5 lakh. Further incidental expenses, including grooming, cab rides, and other miscellaneous items, totalled Rs 1.3 lakh.
Travel: The Undisputed King of Expenses
The most jaw-dropping figure from their entire breakdown was reserved for travel, which completely overshadowed all other categories. The couple documented an extraordinary year of exploration, taking 63 flights and visiting 13 countries across six continents. They spent 121 nights in hotels and Airbnbs, with the entire travel escapade costing a monumental Rs 29 lakh.
As content creators, investing in their profession was also a priority. They spent Rs 2.5 lakh on upgrading cameras and other content creation gear. Personal shopping, which included purchasing "matching love bands," added another Rs 4 lakh to their annual outlay.
Beyond the Numbers: Financial Honesty and Public Reaction
Alongside the raw numbers, Prakriti and Ashish shared insights into their evolving relationship with money. They admitted that financial discussions were once emotionally charged for them. However, instituting regular money check-ins helped them clear "insecurities or doubts" over time. In their video's caption, they encouraged others, writing, "This is the best time to get talking, grab your pen and paper and define your finances!"
The social media reaction was instant and dramatic, flooding the comments section with awe and sarcasm. One user expressed, "I feel i am poor after looking at this reel." Another commented in disbelief, "Wait, I was holding up till the end thinking its some prank." A third user joked about the travel revelation, "95% of the peoples package was over till they said major expenses was travel."
The sentiment of astonishment was summed up by a viewer who wrote sarcastically, "Itna to mere puri jeevan ka bhi bugget nahi hai (This isn’t even my entire lifetime’s budget)." The viral breakdown has sparked widespread conversation about lifestyle choices, spending priorities, and the visible economics of a content creator's life in urban India.
