From Rs 35 to Rs 75 Crore: The Inspiring Journey of Shiv Sagar's Founder Narayan T Poojari
Shiv Sagar Founder's Journey: From Rs 35 to Rs 75 Crore

In Mumbai, food is not just sustenance; it is an integral part of the city's vibrant culture and daily rhythm. Residents often gather with friends over meals, families cherish traditions by revisiting the same eateries year after year, and busy office workers rely on quick bites to fuel their hectic schedules. Amidst this bustling culinary landscape, certain establishments become cherished landmarks, woven into the fabric of Mumbaikars' lives. Shiv Sagar stands out as one such iconic name, a restaurant that many have grown up with and continue to patronize.

The Humble Beginnings of Narayan T Poojari

Behind the familiar facade of Shiv Sagar lies a remarkable and quiet story of perseverance and dedication. The restaurant belongs to Narayan T Poojari, a man who did not inherit wealth or comfort but built his legacy through sheer hard work and time. Born in Gujjadi, a small village in Karnataka's Udupi district, Poojari's early life was marked by financial struggles and hardship. His family found it challenging to make ends meet, setting the stage for a difficult childhood.

As reported by News18, at the tender age of 13, Poojari made the bold decision to leave his village and head to Mumbai in search of employment to support his family. He arrived in the bustling metropolis with merely Rs 35 in his pocket and no contacts or safety net to rely on. Despite the daunting circumstances, he resolved to try his luck and carve out a better future.

Early Struggles and Learning in Mumbai

Poojari's initial years in Mumbai were spent laboring in small hotels and canteens, where he took on menial tasks such as cleaning tables, washing utensils, and assisting in the kitchen. The work was arduous, and the pay was meager, but he remained observant and keen to learn. He carefully noted how food was prepared, how customers were treated, and the operational nuances of running small establishments. Unbeknownst to him, these experiences were laying the foundation for his future entrepreneurial ventures.

According to online media reports, Poojari also attended night school after his long work hours, balancing education with his demanding job. This period was exhausting, but the knowledge he gained boosted his confidence and expanded his thinking beyond mere survival. At work, he interacted with individuals from diverse backgrounds, absorbing valuable lessons about discipline, patience, and the importance of long-term effort. These conversations left a lasting impression and shaped his approach to achieving his goals.

From Ice Cream Shop to Pav Bhaji Favourite

As per a report by Restaurant India, in 1990, Poojari took a significant step by opening a small ice cream outlet at Kemps Corner in Mumbai. Operating with limited funds, he handled most of the tasks himself, from management to customer service. A pivotal moment occurred when a customer suggested adding pav bhaji to the menu. Poojari decided to experiment with this idea, and the response was overwhelmingly positive.

Customers flocked to the outlet, and sales began to climb steadily. Pav bhaji quickly emerged as the most popular item, drawing repeat visitors and establishing a loyal customer base. According to a report by Entrepreneur India, as the business gained stability, Poojari expanded the menu to include pizzas and fusion dishes in the early 2000s. However, pav bhaji remained the primary attraction, cementing its status as a crowd-pleaser.

Building Shiv Sagar into a Trusted Brand

Poojari named his restaurant Shiv Sagar and focused on maintaining consistent food quality and a clean, welcoming environment. While prices evolved over time, the taste and reliability of the dishes stayed unchanged. This unwavering consistency fostered trust among patrons, transforming Shiv Sagar into a regular haunt for families, students, and office workers. Many customers who first visited as children now return with their own families, creating a multi-generational bond with the restaurant.

Success Beyond Financial Metrics

According to a 2020 YourStory report, Shiv Sagar generates approximately Rs 75 crore in annual revenue, a testament to its commercial success. Yet, Poojari has frequently emphasized that he does not measure success solely by numbers. For him, values such as honesty, consistency, and customer satisfaction hold equal importance, reflecting a deeper philosophy of business integrity.

From arriving in Mumbai with just Rs 35 to overseeing a renowned restaurant empire, Poojari's journey spanned decades and was devoid of shortcuts. It is a narrative built on steady work, immense patience, and the passage of time, serving as an inspiration to aspiring entrepreneurs everywhere.