Celebrated fashion designer Shravan Kummar is commemorating a significant milestone—25 years in the fashion industry—with a grand and multifaceted celebration. Instead of a retrospective, his landmark event, Marghazi, serves as a launchpad for his latest ventures: a sprawling heritage-inspired event space named Utsavam and a debut vintage-inspired jewelry collection.
Utsavam: A Tangible Space for Tradition and Celebration
The presentation for this dual launch is taking place today at Utsavam, the new event space conceptualized by Kummar. For the designer, this venue transcends being a mere backdrop. He describes it as a physical embodiment of "elegance, tradition, and celebration." Kummar expressed a desire to move beyond conventional fashion shows, aiming to create an immersive environment. "I wanted to create a space people can experience rather than imagine. I want visitors to walk in with an open mind, without expectations, and absorb everything organically," he explains.
Color Psychology and Royal Artistry in New Creations
The event will culminate in a fashion showcase where colour is paramount. Shravan Kummar, who sees himself as a colour psychologist, states that his palette reflects his essence, origins, and personal journey. The highlight, however, is the unveiling of his new jewelry line. This collection draws profound inspiration from the old-school craftsmanship and intricate detailing found in the paintings of legendary artist Raja Ravi Varma. "The pieces are inspired by old-school craftsmanship and the detailing you see in a Raja Ravi Varma painting," Kummar notes, aiming to transform artistic tradition into wearable art.
Expanding a Holistic Design Vocabulary
Beyond fashion and jewelry, Shravan Kummar continues to broaden his creative scope through Decor by Shravan Kummar. His philosophy here remains consistent with his overall vision: deep personalization. Whether for a wedding or any other event, his focus is on ensuring the décor becomes an authentic extension of the hosts' personalities. "Every detail is curated so the décor becomes an extension of who they are," he affirms.
Through Utsavam and his new jewelry, Shravan Kummar is not just marking a quarter-century in fashion but is also building a tangible, experiential world where heritage, color, and meticulous design converge to celebrate Indian aesthetics in a contemporary context.
