Celebrity Makeup Artist Namrata Soni Challenges 10-Step Skincare Trends in India
Celebrity makeup artist Namrata Soni has sparked a significant conversation in the beauty industry by asserting that the popular 10-step skincare routine is impractical for India's humid climate. In a recent interview with ANI, Soni highlighted how unrealistic beauty standards often promote complex regimens that fail to account for environmental factors.
Why Multi-Step Routines Fail in Humid Conditions
"We live in a country where the 10-step skincare routine does not work because we have a lot of humidity," Soni explained. "That means, after step one itself, you're perspiring. Imagine you're putting that on, then you sweat, and then you put on another. So you're like literally putting sweat between each layer of your skin. It's crazy."
She advocates for a minimalist approach, recommending a basic routine of cleanser, moisturiser, sunscreen, and an optional eye cream at night. "Just keep it simple. That's all you need," she emphasised, challenging the notion that more products equate to better skin health.
Expert Dermatological Insights on Humidity and Skincare
Supporting Soni's views, Dr. Navjot Arora of Dermaheal Skin and Clinic in Dwarka, New Delhi, elaborated on the scientific reasons behind this phenomenon. "In climates like most parts of India, the skin sweats more, and layering too many products traps sweat, oil, and pollution," she stated.
Dr. Arora warned that heavy, layered routines can prevent the skin from breathing, leading to potential issues like clogged pores and irritation. "Lightweight gels, quick-absorbing formulas, and minimal layers work much better in humidity. A simpler routine is not just practical — it's often more effective," she added, reinforcing the importance of adapting skincare to local weather conditions.
Skincare Advice for Teenagers: Less is More
Both Soni and Dr. Arora expressed concern over the trend of teenagers adopting elaborate skincare routines. Soni noted that many young teens are shopping for active-loaded products at ages 14 or 16, a practice Dr. Arora deems unnecessary and potentially harmful.
"Teenagers have naturally resilient skin and don't need products like retinoids, AHAs or vitamin C unless prescribed," Dr. Arora advised. She cautioned that overuse of actives can irritate the skin and weaken its barrier, recommending instead a gentle routine focused on basics.
For teenagers, she suggests:
- A gentle cleanser
- Light moisturiser
- Oil control only if needed
- Daily sunscreen
Optimal Skincare in the Mid-20s for Indian Skin
Dr. Arora provided tailored advice for individuals in their mid-20s, a time when preventive care becomes crucial. "In your mid-20s, stick to a gentle cleanser, a lightweight hydrating moisturiser, and a broad-spectrum sunscreen," she recommended.
For nighttime, she suggests incorporating a mild antioxidant or niacinamide serum to aid in repair and brightness, with eye cream being optional but beneficial for addressing early signs of under-eye dryness. "Routines should be breathable and adaptable to the seasons. You don't need 10 products. You need the right three or four," she concluded, echoing Soni's minimalist philosophy.
This expert advice underscores a growing shift towards climate-appropriate skincare in India, prioritising effectiveness over complexity.
