Hailey Bieber's Health Journey Fuels Skincare Brand Creation
Model Hailey Bieber has opened up about how a serious health crisis in 2022 fundamentally changed her perspective on wellness and ultimately led to the launch of her popular skincare line, Rhode. The 29-year-old celebrity detailed how experiencing a ministroke followed by heart surgery made her hyper-aware of her body's signals and deepened her fascination with health and medicine.
The Health Scare That Changed Everything
In March 2022, Hailey Bieber faced a terrifying medical emergency when she was hospitalized for a blood clot in her brain after noticing numbness on one side of her face. This ministroke was followed shortly by heart surgery, with both conditions being addressed within the same week. Married to pop star Justin Bieber and mother to their 18-month-old son Jack Blues, Hailey described this period as particularly frightening but ultimately enlightening.
"I think that situation made me a little bit extra hyper aware of my body, a little bit more nervous about things and staying on top of them," Hailey revealed during the February 18 episode of Jake Shane's 'Therapuss' podcast. "I've just always been really focused and fascinated on health, and it was also kind of what led me to want to do Rhode. My obsession with skincare also comes from my obsession with medicine."
From Recovery to Rhode's Launch
Just one month after her health scares, Hailey shared an update in an April YouTube video, expressing relief at her recovery progress. "I'm recovering really well. I feel great," she recalled. "The biggest thing I feel, honestly, is I just feel really relieved that we were able to figure everything out, that we were able to get it closed, that I will be able to just move on from this really scary situation and just live my life."
True to her words, Hailey channeled her renewed focus into her career, launching Rhode skincare just two months later. The brand quickly gained viral attention for innovative products including:
- Pocket blushes that became social media sensations
- Lip balm phone cases that combined utility with skincare
- Products reflecting her deepened understanding of skin health
Transforming Trauma into Entrepreneurial Success
The health ordeal not only made Hailey more vigilant about monitoring her body but also provided the creative impetus for Rhode. Her experience taught her new details about her own health while reinforcing her long-standing interest in medical science. This combination of personal health awareness and professional passion resulted in a skincare brand that resonates with consumers seeking both effective products and authentic brand stories.
Hailey's journey demonstrates how personal health challenges can transform into professional inspiration, with Rhode serving as both a business venture and a reflection of her commitment to wellness. The brand's success suggests that consumers appreciate the genuine connection between Hailey's health experiences and her skincare philosophy.
