A significant shift is underway in the global entertainment landscape, driven by the relentless march of artificial intelligence. Spearheading this change in a uniquely creative direction is actor, producer, and entrepreneur Alii Khan, who has officially launched AIKONS. This ambitious new venture is a global, AI-driven content vertical with a clear goal: to build the world's largest intellectual property company powered by artificial intelligence.
From Micro-Dramas to Global IP Factory
Conceived as a large-scale IP factory, AIKONS is engineered to produce a staggering volume of original content. The company plans to create more than 100 original content properties every year. This portfolio will not be limited to a single format. Instead, it will span a diverse range, from compact 60-minute micro-dramas to expansive long-form series and full-length feature films.
The content spectrum is equally broad, covering myth-inspired Indian narratives, completely original fictional universes, and carefully chosen non-fiction stories. A core philosophy at AIKONS is to avoid treating projects as isolated pieces. Every story is developed as an expandable universe, designed from the outset to travel seamlessly across different formats, languages, and international markets.
This launch is not starting from zero; it builds upon the solid foundation of Prachand Entertainment, also founded by Alii Khan. Prachand has carved out a strong position in India's rapidly growing micro-drama and vertical storytelling space. Its expertise in producing high-velocity, short-format content provided the perfect proving ground for the speed and creative clarity needed in today's market. AIKONS effectively scales this model into a global, AI-enabled framework.
The Human-Centric, Cinema-First AI Philosophy
Despite its name and technological backbone, AIKONS operates with a firm cinema-first philosophy that places the human element at the heart of storytelling. While artificial intelligence will supercharge the production and post-production pipelines, all creative judgment and decision-making will remain firmly under human control.
Alii Khan's vision is clear: emotion, intent, and cinematic sensibility are the non-negotiable core of every project. In this model, AI functions as an amplifier of human craft and creativity, not a replacement for it. This balanced approach is designed to allow creative teams to operate at an unprecedented scale without sacrificing the emotional depth, narrative consistency, or high visual finish that audiences expect.
Visually, AIKONS will operate across an incredibly wide spectrum. Its upcoming slate includes projects set in hyper-realistic 3D worlds, super-realistic photoreal narratives, anime-inspired formats, graphic-novel aesthetics, and stylised 2D universes. Crucially, each project will be developed with its own distinct visual language, ensuring that technology serves the story rather than defining it.
Addressing Industry Challenges with AI Innovation
The launch of AIKONS comes at a pivotal moment. There is a growing global demand for studios that can leverage AI-assisted content pipelines to deliver both volume and polish. While AI-generated content has proliferated, maintaining consistent cinematic quality at scale has been a major hurdle. Industry observers note that sustaining quality while scaling production is one of the biggest challenges in AI-led media—a gap that AIKONS is strategically positioned to fill.
A key innovation from the company is AIKONS Elevate, a dedicated post-production enhancement vertical. This division integrates AI-led upscaling and recolouring capabilities into a single, efficient pipeline. As audiences and platforms increasingly demand high-resolution content across all devices, the AI-driven upscaling of both new productions and legacy libraries becomes critical. AIKONS Elevate also specialises in the restoration and colourisation of archival black-and-white footage, giving historical material a new lease on life for modern audiences.
Beyond enhancement, the company is pioneering hybrid workflows that merge live-action footage with AI-generated environments and digital assets. These advancements are poised to significantly impact traditional VFX, CGI, and 3D animation pipelines, potentially reshaping how large-scale visual storytelling is executed in the coming decade.
The world will get its first taste of AIKONS' vision on January 11, with the release of its debut slate. Leading the charge is Vishwamitra, a myth-inspired 3D series that embodies Alii Khan's broader ambition: creating AI-driven cinema that is deeply rooted in cultural storytelling yet designed for a global audience.
In discussions about the venture, Alii Khan has consistently emphasised his long-term vision of AI as a tool to empower content creators, not replace them. With India serving as its innovation hub and a global audience in its sights, AIKONS stands at the exciting intersection of grand cinematic ambition and cutting-edge technological execution. As the entertainment industry moves from AI experimentation to tangible delivery, this new studio positions itself as a quality-led IP engine, built to fulfil the true promise of artificial intelligence at scale and to define the creation of the next generation of stories.
