Renowned Bollywood filmmaker Vidhu Vinod Chopra delivered a scathing critique of social media influencers during a masterclass at the 54th International Film Festival of India (IFFI) in Goa. The acclaimed director of films like '3 Idiots' and 'Munna Bhai MBBS' didn't mince words while expressing his frustration about the growing influence of digital creators in the entertainment industry.
Chopra's Explosive Comments on Influencer Culture
During the session, Chopra openly mocked how influencers present themselves online and how casting decisions are increasingly being influenced by follower counts rather than actual talent. "What word can I use? These are a*******. They go on the Internet, and stand in a certain way. Someone has 5 million followers, someone has 10 million, another has 20 million," he said in Hindi, using strong language to emphasize his point.
The filmmaker questioned the very foundation of treating social media followers as a measure of talent or importance in the creative field. His blunt assessment highlighted the growing tension between traditional entertainment industry professionals and the new wave of digital content creators.
Brands Under Fire for Supporting Influencer Content
Chopra didn't stop at criticizing influencers alone. He also targeted brands that actively chase social media stars for product promotions, creating what he sees as an artificial ecosystem. "The social media influencer thinks that he is a legend. And then brands go to that fellow and say, 'Please sell our product'. The influencer stands again and says, 'Hey, buy this tiffin. Buy whatever'," he added, expressing his bewilderment at the current marketing trends.
The director urged individuals to make a conscious choice between pursuing digital fame and seeking genuine happiness. "You as an individual have to choose whether you want to be that or you want to really strive for happiness and joy," he advised the audience, drawing a clear distinction between superficial online popularity and meaningful life satisfaction.
Mixed Reactions Flood Social Media
Soon after videos of Chopra's comments went viral, social media users found themselves divided into two clear camps. Many industry veterans and traditional cinema enthusiasts supported his straightforward approach.
"I'm glad he said this loud and clear," wrote one user, while another commented, "Very true. Appreciate your words sir." These supporters echoed Chopra's sentiment that genuine talent and hard work were being overshadowed by follower counts and viral content.
However, several netizens defended influencers and their contribution to the digital entertainment space. One user argued, "Everyone tries to spread as much happiness as their strength and resources allow for themselves, their families, and the people around them. But when they finally rise, people judge their background and mock them instead of celebrating them."
Another supporter of influencers questioned, "Why can't we be happy that someone from a small home became something big? Happiness belongs to everyone, not just a few. And honestly the way some people speak shows they haven't found real happiness within."
The debate continues to rage online, reflecting the larger conversation about the evolving nature of fame, talent, and entertainment in the digital age. As social media platforms continue to reshape how content is consumed and valued, clashes between traditional and new media creators appear inevitable.
