In a move impacting motorcycle enthusiasts across the country, iconic Indian manufacturer Royal Enfield has announced a price increase for two of its most popular models. The company has revised the ex-showroom prices upwards for the Bullet 350 and the Classic 350. This decision is attributed to the increased input costs the company is facing, primarily due to a surge in the prices of key raw materials.
Details of the Royal Enfield Bullet 350 Price Revision
The price hike for the Royal Enfield Bullet 350 is not uniform across all its variants. The increase ranges from a minimum of ₹1,628 to a maximum of ₹2,025. Interestingly, the price of the Military Red variant remains unchanged, as it did not receive any hike. The maximum increase has been applied to the premium Black Gold colour option.
Here is a breakdown of the old and new prices for key Bullet 350 variants:
- Battalion Black: Old Price: ₹162,161 | Hike: ₹1,632 | New Price: ₹163,793
- Military Black: Old Price: ₹162,795 | Hike: ₹1,628 | New Price: ₹164,423
- Standard Black / Standard Maroon: Old Price: ₹185,187 | Hike: ₹1,851 | New Price: ₹187,038
- Black Gold: Old Price: ₹202,409 | Hike: ₹2,025 | New Price: ₹204,434
Royal Enfield Classic 350 New Price List
The Classic 350, another bestseller from the brand, has also seen its price tag go up. The spectrum of increase for this model is slightly lower, ranging between ₹1,540 and ₹1,835. The Emerald shade variant witnessed the highest hike, while the Redditch Red colour received the smallest increment.
The revised ex-showroom pricing for the Classic 350 is as follows:
- Redditch Red: Old Price: ₹181,118 | Hike: ₹1,540 | New Price: ₹182,658
- Halcyon Black: Old Price: ₹183,784 | Hike: ₹1,563 | New Price: ₹185,347
- Madras Red / Jodhpur Blue: Old Price: ₹187,141 | Hike: ₹1,591 | New Price: ₹188,732
- Medallion Bronze: Old Price: ₹191,366 | Hike: ₹1,628 | New Price: ₹192,994
- Gun Grey / Stealth Black: Old Price: ₹211,062 | Hike: ₹1,794 | New Price: ₹212,856
- Emerald: Old Price: ₹215,750 | Hike: ₹1,835 | New Price: ₹217,585
Context and Market Impact
This price revision marks a reversal from the company's strategy last year. Ahead of the festive season in 2023, Royal Enfield had actually reduced the prices of these same models following cuts in the Goods and Services Tax (GST) rates. The current hike, therefore, underscores the persistent pressure of inflation and rising commodity costs on the automotive industry.
For potential buyers, this means the cost of owning these legendary motorcycles has just inched higher. The increase, though modest on a percentage basis, adds to the overall cost of acquisition. The move is likely a necessary step for the company to maintain its margins amidst challenging economic conditions for manufacturers. It remains to be seen how this adjustment will affect the sales momentum of these perennial favourites in the Indian two-wheeler market.
