Ranveer Singh Joins Crossbond as Official Brand Ambassador
Crossbond, an emerging powerhouse in the engineered wood and decorative panel industry, has announced a major brand partnership with Bollywood superstar Ranveer Singh. This strategic association marks a significant milestone for Crossbond as it continues to expand its footprint across the Indian market.
Strategic Partnership to Enhance Brand Visibility
Through this high-profile collaboration, Crossbond aims to significantly enhance its brand visibility and deepen engagement with key stakeholders including architects, interior design professionals, dealers, and customers nationwide. The partnership reinforces Crossbond's position as a trusted name in modern interior and building solutions.
The association will come to life through an integrated marketing campaign launching in the first week of April across both print and visual media platforms. The campaign will feature two television commercials highlighting Crossbond's flagship products — HDMR Max and Boiltough — which emphasize the brand's commitment to strength, reliability, and quality.
Crossbond's Legacy and Product Portfolio
Crossbond operates as part of the Metro Group, which brings decades of experience in building materials and panel manufacturing to the table. The group has established a strong reputation for delivering high-quality engineered wood and decorative surface solutions for modern interiors and construction projects.
The brand offers a comprehensive portfolio that includes:
- MDF boards
- HDMR boards
- Particle boards
- Aluminium composite panels
- Laminates
- Acrylic panels
- Flooring solutions
These products find wide application across furniture manufacturing, interior design, and architectural applications. With advanced manufacturing capabilities and a strong focus on quality and innovation, Crossbond delivers solutions that successfully combine durability, functionality, and aesthetic appeal.
Alignment of Brand Vision and Celebrity Persona
The partnership reflects a strong alignment between Crossbond's corporate vision and Ranveer Singh's dynamic public persona. Known for his boundless energy, creativity, and magnetic individuality, the Bollywood star embodies the brand's focus on strength, innovation, and modern design thinking.
Commenting on the association, Ranveer Singh expressed his enthusiasm, stating: "I'm excited to partner with Crossbond, a brand that stands for strength, reliability, and modern design. Whether it's furniture, interiors, or modern spaces, strength and finish matter — that's what Crossbond is all about. I'm looking forward to being part of this journey as the brand continues to grow across India."
Mr. Ram Agarwal, Managing Director of Crossbond, added: "This partnership with Ranveer Singh marks a proud milestone in Crossbond's journey. His energy and individuality align strongly with our evolving brand vision. As we expand our presence across India, this collaboration reflects our commitment to inspiring a new era of design, craftsmanship, and innovation."
Future Outlook and Brand Expansion
With upcoming campaigns featuring Ranveer Singh, Crossbond aims to further strengthen its brand presence and build deeper connections across the furniture, architecture, and interior design ecosystem. This celebrity association represents a key strategic step as the brand continues to expand its footprint and reinforce its position as a trusted name in engineered wood and decorative panel solutions.
The partnership signals Crossbond's commitment to reaching broader audiences while maintaining its reputation for quality and innovation in the competitive building materials sector.
