Mumbai-based business news channel ET NOW launches an ambitious week of programming focused on global economic trends and domestic budget expectations. The channel kicks off its coverage of the World Economic Forum's annual meeting in Davos, Switzerland, with a special segment called 'Davos Diaries'. This segment promises exclusive interviews with global CEOs, policymakers, investors, and thought leaders who are shaping the international economic agenda.
Dual Focus on Global and Local Economics
Simultaneously, ET NOW and its Hindi counterpart ET NOW Swadesh continue their extensive 'Budget Yatra 2026' initiative. This month-long editorial project aims to capture the economic aspirations, expectations, and concerns of a rapidly evolving India. The initiative represents a significant on-ground effort to understand the pulse of the nation ahead of crucial budget discussions.
Budget Yatra's Nationwide Journey
The Budget Yatra has already visited several key Indian cities, gathering insights from diverse economic hubs. The coverage team traveled to Indore, Chennai, Bengaluru, Kanpur, Lucknow, and Meerut in recent weeks. Now, the journey continues with planned stops in Visakhapatnam, Surat, Hyderabad, Baroda, and Ahmedabad.
This multi-city approach allows the channels to document regional economic perspectives that might otherwise be overlooked in national discussions. The initiative runs for seven days starting Monday, providing continuous updates on ground-level economic realities across different parts of the country.
Comprehensive Economic Coverage Strategy
ET NOW's dual programming strategy demonstrates a commitment to covering both international economic developments and domestic financial concerns. The Davos coverage brings global economic insights to Indian viewers, while the Budget Yatra ensures local voices are heard in national economic conversations.
The channel's approach combines high-level international analysis with grassroots reporting, creating a comprehensive picture of economic trends affecting India. This balanced coverage helps viewers understand how global economic decisions might impact local markets and individual financial situations.
By running these initiatives simultaneously, ET NOW positions itself as a primary source for economic news during this crucial period. The programming aims to inform viewers about both the broader global economic landscape and specific Indian economic developments as the country prepares for important budget decisions.
