Equitas SFB and Times Prime Host Lavish Purple Carpet Premieres for Blockbuster Sequel
In a grand celebration of cinema and luxury, Equitas Small Finance Bank, in a strategic partnership with Times Prime, orchestrated an exclusive Purple Carpet premiere for the highly anticipated sequel, Dhurandhar 2, on March 19. The event was meticulously designed to deliver a VIP cinematic experience, simultaneously held at premier Cinepolis theaters across three major Indian cities: Delhi, Mumbai, and Bengaluru. This initiative aimed to blend entertainment with premium lifestyle rewards, offering a curated experience that transcended traditional movie premieres for a select audience of Ultra High Net Worth Individuals (HNI).
A Royal Welcome and All-Inclusive Comfort
The evening commenced with a signature "Purple Carpet" entry, where guests were greeted with professional photography services and instant print keepsakes, adding a touch of glamour and memorability. Inside the theaters, attendees enjoyed a seamless 2D Hindi screening of Dhurandhar 2, complemented by complimentary popcorn and beverages, ensuring an all-inclusive and comfortable viewing experience.
Exclusive Gifting and Strategic Partnerships
As part of the lavish affair, guests received specially curated goodie bags featuring premium products from esteemed partners Relow and Dr Morepen. This gifting element underscored the event's focus on luxury and personalized rewards, enhancing the overall value proposition for the attendees.
Insights from Equitas Small Finance Bank Leadership
Vignesh Murali, Chief Marketing Officer & Business Head BoW at Equitas Small Finance Bank, emphasized the bank's commitment to customer-centric experiences. "At Equitas, we believe in rewarding our customers with experiences that go beyond banking. With our Premium Family Banking Proposition – ARTHA, we focus on delivering a relationship-driven and experience-led approach," he stated. "This exclusive Purple Carpet event in partnership with Times Prime has been specially arranged for our Ultra HNI customers to provide them access to a curated experience. By combining personalized service with exclusive privileges, we strive to create greater value for our customers and make banking truly rewarding."
Simultaneous Screenings Across Key Metros
The premieres saw packed houses at the following locations, highlighting the event's widespread appeal and successful execution:
- Delhi: Cinepolis, DLF Avenue, Saket
- Mumbai: Cinepolis, Fun Republic, Andheri West
- Bangalore: Cinepolis, Lulu Mall, Rajajinagar
This collaborative effort between Equitas Small Finance Bank and Times Prime not only celebrated the release of a major Bollywood blockbuster but also reinforced the importance of experiential marketing in fostering deeper customer relationships within the banking and entertainment sectors.
