Category : Search result: festive marketing


Kolkata Restaurants Limit Customisation During Festive Rush

Kolkata restaurants and cloud kitchens prioritised speed over custom requests like 'less spicy' or 'tofu instead of paneer' during the December festive week due to high order volumes. Learn what can and cannot be customised.

Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Kolkata's Christmas markets see high demand for décor & food

Kolkata's markets and malls are buzzing with festive cheer. From DIY kits in New Market to immersive food experiences in malls, shoppers are blending tradition with new trends, boosting sales significantly. Discover the city's Christmas spirit!

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Eveready CEO on Storytelling for Legacy Brands

Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.

Delhi Cafe's Viral Obituary-Style Employee Post

Wongdhen Cafe in Delhi goes viral with a creative, obituary-style 'Employee of the Month' post for staffer Abhishek, sparking massive social media engagement and conversation.

39 Market Secretaries Chargesheeted in Haryana

Haryana State Agricultural Marketing Board takes action against 39 secretaries for financial & procedural lapses. Details on the charges and government's crackdown inside.

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