Most Americans Find College Degrees Not Worth Cost
New NBC poll reveals 63% Americans believe four-year college degrees aren't worth the cost due to rising fees and lack of job skills. Discover why perceptions are shifting.
Category : Search result: marketing ROI
Nagpur Woman Loses Rs1.48 Cr in Crypto Fraud
A Nagpur businesswoman lost Rs1.48 crore in a Dubai-based cryptocurrency scam. Learn how Platincoin fraudsters promised huge returns and duped multiple investors. Stay informed to protect your investments.
O'Leary: Content Creators Earn More Than Engineers Now
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
Secrets Behind K-pop Demon Hunters' Global Success
A new study reveals the 3-wave viral strategy that made 'K-pop Demon Hunters' a global hit, topping charts in 93 countries and boosting Korean tourism. Discover the secrets!
Marketing veteran's job search struggle after layoff
A marketing professional with 16 years experience shares her job search exhaustion after layoff. Learn structured strategies for effective career transition and overcoming job market challenges.
Affleck's Super Bowl Ad with Aniston, Brady Creates Buzz
Ben Affleck's new Dunkin' Super Bowl commercial featuring Jennifer Aniston and Tom Brady has become the most anticipated ad of 2024. Discover why this star-studded spot is generating massive buzz before its release.
BPCL, HPCL, IOC shares surge as crude prices drop to $61
BPCL, HPCL, and IOC shares surged up to 3% as Brent crude fell to $61, boosting OMC margins. Peace talks between Ukraine and Russia could further impact oil markets. Learn how this affects investors.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Koraput Launches 108 Mandis for Kharif Procurement
Koraput administration launches 108 mandis for Kharif marketing season starting Dec 11, targeting 15 lakh quintals rice from 44,104 farmers with strict anti-middlemen measures.
Bloom Agency Wins Global Digital Marketing Award
Bloom digital marketing agency wins Global Recognition Award 2024 for exceptional social media marketing services. Discover how they transform brands worldwide!
Mastering Brand Visibility in the Age of AI
Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.
IIT Delhi's 6-Month Brand Management Program
IIT Delhi CEP introduces a 6-month Executive Certificate in Brand Management through live online sessions. Enhance marketing skills with industry experts. Apply by Nov 29, 2025.
Gen Z Fake Wedding Trend: Brands Cash In
Gen Z is embracing fake weddings as social events, and brands like Zepto are leveraging this trend for marketing. Discover how staged weddings are becoming the new marketing frontier in urban India.
Brands Spy on Rivals' Influencer Strategies
Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.
Karnataka CM: Buy 10 lakh tonnes maize from state farmers
Karnataka CM Siddaramaiah directs marketing federation to purchase 10 lakh tonnes of maize, urges Centre to stop imports and buy from state farmers instead.
Indian Oil Companies to Post 50% Profit Growth in FY26
Indian oil marketing companies projected to achieve over 50% operating profit growth in FY26, reaching $18-20 per barrel. Strong marketing margins drive earnings despite global volatility. #OilIndustry #IndiaEconomy
Indian Students Choose ROI Over Prestige Abroad
Indian students are shifting focus from university prestige to ROI, affordability and jobs when studying abroad. New report reveals changing global education trends for 2026.
International Students Reassess ROI Amid Tight Job Markets
ApplyBoard's trends report reveals international students are prioritizing ROI as global job markets tighten. Discover how study destinations are adapting to changing student priorities.
Adobe Buys Semrush in $1.9 Billion AI Marketing Deal
Adobe announces $1.9 billion acquisition of Semrush at 77.5% premium to enhance AI marketing capabilities. Deal expected to close in H1 2026. Read more.
India's Biggest Growth Marketing Hiring Drive Announced
WebEngage partners with Metamorph to host India's largest hiring drive for growth marketing professionals, creating 500+ opportunities. Apply now!
Zubeen Garg's Wife Shares Emotional Birthday Tribute
Garima Garg pays heartfelt tribute to late husband Zubeen Garg on Instagram, sharing precious memories. SIT investigation continues with 7 arrests made in the case.
Arrest in Zubeen Garg film piracy case in Guwahati
Guwahati police arrest man for recording and uploading Assamese film 'Roi Roi Binale' on YouTube. Suspect faces multiple charges under BNS and Cinematograph Act. Read full details.
Sidharth Malhotra lipstick ad cut costs vs Kareena, Alia Bhatt
GoodGlam CEO reveals how signing Sidharth Malhotra for lipstick campaign saved millions versus A-list actresses charging Rs 1.5-3 crore. Viral 'Tested on Sid' strategy worked wonders!
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Padel & Pickleball: New Marketing Magnets for Brands
Discover why Indian consumer giants like Zomato, McDonald's, and ITC are betting big on emerging sports padel and pickleball for marketing and engagement.
AI Agents Show Tangible Business Returns in India Market
Global companies including BNY and Walmart report significant returns from AI agents, with Indian operations seeing productivity gains and cost savings. Early adopters prove AI value.
Viral Apology Trend: Brands Say Sorry for Being Too Good
Indian brands like Volkswagen and Myntra are issuing mock apologies for their excellent services. This clever marketing trend boosts engagement by over 60%. Discover what's behind the #SorryNotSorry craze.
92% Indian GCCs Use AI But Lack ROI Measurement
New Zinnov-ProHance study reveals 92% of Indian GCCs are piloting AI initiatives, but 70% lack structured ROI frameworks. Discover how to bridge the AI accountability gap.
Microsoft Uses Influencers to Attract Youth to Copilot
Microsoft deploys influencer marketing strategy with popular creators like Alix Earle to boost Copilot adoption among younger users. Learn how this challenges ChatGPT dominance.
AI Adoption High in GCCs, But ROI Measurement Lags
A new Zinnov-ProHance study reveals 92% of India's GCCs are using AI, but over 70% lack ROI frameworks. Discover the critical perception gaps and the new framework for scalable value.
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