Category : Search result: original content decline


Study: Firm-Created Content Drives Brand Engagement, Not UGC

A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.

Goa Study: Brand Content Beats UGC for Engagement

A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.

Bollywood's 2025 Melody Revival: Tune Over Trend

2025 marks a soulful shift in Bollywood music. After years of formulaic hits, audiences and creators are embracing heartfelt melodies and meaningful lyrics. Discover the artists driving this emotional reset.

Bela Bajaria: The Power Behind Netflix's Content Slate

Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.

Indian Gen Z Embraces Translated YouTube Content

A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.

Why Brands Are Tapping Ba***ds of Bollywood Memes

Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.

Sholay: The Final Cut 4K Release for 50th Anniversary

The uncut, remastered 4K version of 'Sholay: The Final Cut,' featuring the original ending, releases worldwide on December 12, 2025, for its 50th anniversary. Witness the classic as never seen before.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

7 Reasons Ganoshotru on ZEE5 Is Must-Watch

Discover why this powerful Bengali drama is capturing hearts and sparking conversations across India with its compelling storytelling and stellar performances.

AI Mahabharat: Revolutionizing Indian Content Creation

Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.

Bitcoin Crashes Below $100K, Enters Bear Market

Bitcoin's dramatic fall below the crucial $100,000 mark triggers a market-wide crypto crash. Ethereum, Solana, and other major cryptocurrencies witness sharp declines of up to 5% as investor sentiment turns bearish.

Punjab Paddy Yield Crisis: 8 Quintals/Hectare

Shocking results from Punjab's crop cutting experiments show paddy yields have dropped dramatically to just 8 quintals per hectare, raising concerns about agricultural sustainability and farmer livelihoods in India's breadbasket.

NSE Q2 Profit Falls 33% to ₹2,098 Crore

National Stock Exchange reports significant 33% drop in net profit and 18% revenue decline in Q2 FY24 due to substantial one-time provision. Key financial metrics and performance analysis.

Adani Q2 Profits Soar 130% Despite Coal Trade Dip

Adani Enterprises reports stellar Q2 performance with 130% profit surge to ₹228 crore, driven by airport operations and green hydrogen initiatives, while coal trading faces headwinds.

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