Category : Search result: German company marketing


India-Germany Submarine Deal Talks Progress Positively

Foreign Secretary Vikram Misri confirms positive progress in Indo-German talks for acquiring six submarines, as Germany seeks closer security partnership to reduce India's dependence on Russian military hardware.

Regional Influencers in Tamil Nadu See Budgets Soar

Tamil Nadu's social media creators are now key for brands, driving 35-40% better engagement in smaller cities. Learn how they are reshaping marketing and seeking new revenue streams beyond ads.

India-Germany Relations at All-Time High: German Envoy

German Ambassador Philipp Ackermann declares India-Germany bilateral ties are at an all-time high, fueled by strong trade, defense cooperation, and shared democratic values. Explore the future of this strategic partnership.

German Business Pushes for India-EU FTA Deal

German Ambassador to India, Philipp Ackermann, states German industry is eager for a swift conclusion of the India-EU Free Trade Agreement. Read the full story on the implications ahead of CDU leader Friedrich Merz's official visit.

Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

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