UAE Pastry Chain Owner Launches Free Grocery Initiative for Struggling Expatriates
In the United Arab Emirates, numerous expatriate families are currently facing significant financial challenges, including reduced wages and unpaid leave, as a direct consequence of recent geopolitical tensions. Amid this difficult period, one compassionate business owner has taken a personal stand to provide immediate relief to those in need.
Maria Paz Banaag-Marquez Steps Up with Humanitarian Effort
Maria Paz Banaag-Marquez, aged 59 and the proprietor of a well-established pastry chain across the UAE, has announced a heartfelt initiative to distribute free grocery packets to support residents grappling with economic hardship. In an interview with Khaleej Times, she revealed that the idea emerged after observing a rising number of customers experiencing financial distress.
"Our customers aren't just Filipino; we serve many nationalities. Lately, I've been seeing a lot of forced leave cases and unpaid leaves among my customers. I wondered how I could help them, and I decided to provide grocery support to at least a few people," Maria stated, highlighting the diverse impact of the crisis.
Details of the Grocery Distribution Program
The initiative is set to commence on Monday, with a total of 300 grocery packets to be distributed across branches located in Deira, Satwa, and Sharjah. Each of these locations will allocate 100 packets during the initial phase. Valued at approximately Dh75 each, the packages are packed with essential items such as rice, canned food, eggs, coffee, and other daily staples.
Maria explained that the contents were carefully selected based on direct feedback from her customers. "I've been asking people in my customers' WhatsApp groups what they need most, and rice and similar staples topped the list. My team at Maria Paz is organising this, and even my daughter and son-in-law in the Netherlands have stepped in to help. I hope this initiative brings some happiness to people in these tough times," she shared, underscoring the community-driven approach.
Emotional Toll and Strategic Decision-Making
Despite her proactive efforts, Maria acknowledged the emotional burden of the situation. She receives daily messages from individuals seeking employment opportunities. "Every day, I get messages on my phone from people saying, 'Madam, I have forced leave and no salary, can you hire me part-time?' Honestly, given the current situation, I can't hire anyone right now. I feel so sorry for them — I wish I could take them all," she expressed with empathy.
Elaborating on her choice to focus on direct aid rather than employment, Maria pointed out that long-term hiring is not sustainable under the prevailing conditions. "I'm trusting the people who receive these grocery items. They could misuse the help, but I'm choosing to trust them. Even if I were to hire someone on a Maria Paz visa as I keep getting requests, I need to think about the future. I may be able to train them, but in a few months, if the situation doesn't improve, I might not be able to pay salaries. I therefore felt this initiative is the best way to help, even if in a small way," she reasoned, emphasizing practicality and trust.
Personal Commitment and Background
To expand the initiative, Maria has committed personal funds, demonstrating her dedication. "Tomorrow, I'm flying to the Philippines for about two weeks. I had a budget set for my vacation, but I've decided to cut back on my holiday expenses and contribute an extra Dh5,000 to this initiative," she announced, showcasing her selflessness.
Maria's journey reflects a remarkable story of perseverance and success. She relocated to the UAE in 2008 and worked as a domestic helper for 13 years with a French family before launching her business in December 2021, opening her first branch in Al Satwa. Today, her pastry chain operates nine outlets across the country. "Baking has always been my passion, and that's why I started this business," she remarked, connecting her entrepreneurial spirit to her current philanthropic actions.
Reflecting on her motivation to give back, she added, "The UAE has been incredibly generous to me, and it's time I return that kindness to society." This statement encapsulates the spirit of gratitude and community support driving her initiative.
