Kolkata is experiencing a significant surge in sales of cooling appliances as temperatures soar. From air conditioners and coolers to handheld battery-operated fans, USB-charged portable cooling neckbands, and ventilated bandanas, products are flying off the shelves. What began as a slow seasonal uptick in late March has transformed into a full-fledged demand surge, with retailers noting that consumer buying patterns have substantially altered expectations for the summer market. However, industry players remain divided on whether this sudden demand can offset the prolonged sluggish sales experienced earlier.
Market Performance and Demand Trends
According to a retailer at Khosla Electronics, the market performed poorly in 2025, and 2026 has remained slow until a recent spike over the past five to seven days. Several retailers report stronger demand from rural and semi-urban areas, indicating a broader geographic spread of the heatwave's impact.
Key Products Driving Sales
Inverter air conditioners are at the center of this demand wave, supported by longer warranty periods and improved energy efficiency. Technology-driven features are also shaping consumer decisions. Wi-Fi-enabled smart ACs, built-in air purifiers, and PM2.5 filters are increasingly attracting customers. Across Park Street, Esplanade, and Gariahat, smaller retailers report brisk sales of handheld mini-fans, battery-operated fans, and portable cooling neckbands. Another emerging product category includes cooling accessories for smartphones, particularly popular among gaming enthusiasts.
Rising Costs and Price Trends
Staying cool is becoming costlier. Entry-level 1.5-ton inverter ACs are selling for around Rs 38,000, while premium variants can cost up to Rs 50,000. Retailers note that prices have risen over the past two weeks due to increasing import and logistics expenses linked to global geopolitical disruptions. This price hike adds to the financial burden on consumers already dealing with extreme heat.
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