In a blockbuster digital-age collaboration, Jimmy Donaldson, the global YouTube phenomenon known as MrBeast, has found the financial powerhouse to bring his long-held Super Bowl commercial fantasy to life. The deep-pocketed partner is none other than Marc Benioff, the visionary Chairman and CEO of cloud software giant Salesforce.
From Social Media Pitch to Billionaire Backing
The journey began when MrBeast, leveraging his colossal social media reach, made a public appeal to major corporations. He revealed to his millions of followers that he had been nurturing an "amazing Super Bowl commercial idea for years." His call was simple: a brand should let him produce their big-game ad to finally execute his creative vision.
The response was swift and came from the highest echelons of corporate leadership. Marc Benioff, renowned for aggressively expanding the Salesforce ecosystem, seized the opportunity with characteristic flair. Replying directly to MrBeast, Benioff exclaimed, "Jimmy, you absolute Slack maniac—hit me with a wild offer I can’t refuse for your Super Bowl spot!" He capped off his invitation with a bold proposition: "Let’s make the craziest Salesforce-Slack love child ad the world’s ever seen."
This exchange underscores MrBeast's extraordinary influence, which now permeates the boardrooms of Fortune 500 companies, transcending his origins as a traditional online influencer.
The Multi-Million Dollar Super Bowl Stage
The stakes for this advertisement are astronomically high, fitting for the world's most-watched television event. Reports from earlier this year indicated that Fox, the network broadcasting the 2025 Super Bowl, shattered records by charging $7 million for a standard 30-second advertisement slot. CNN further confirmed that some premium spots were sold for over $8 million. These coveted slots are typically grabbed by beverage, food, and automotive giants like Pepsi, Uber Eats, and Anheuser-Busch.
For Salesforce, which completed its landmark $27.7 billion acquisition of the workplace messaging platform Slack in 2021, partnering with MrBeast represents a masterstroke in modern marketing. MrBeast's unparalleled ability to generate hundreds of millions of organic views for his video content offers a unique bridge to a massive, digitally-native audience, perfectly aligning with the tech-centric brands of Salesforce and Slack.
A Proven Magnet for Tech Titans
MrBeast's clout among Silicon Valley's elite is well-documented. His popularity is such that even Tesla and SpaceX CEO Elon Musk regularly engages with him on social media. This dynamic was on full display earlier this year when MrBeast reignited his playful ambition to run the social media platform X, formerly Twitter.
Following the resignation of then-CEO Linda Yaccarino, MrBeast posted on X, "I’ll fill the roll," referencing a similar proposal he made to Musk back in 2022. At that time, Musk had intriguingly responded that the idea was "not out of the question," further cementing MrBeast's status as a figure who commands the attention of the world's most powerful tech entrepreneurs.
The collaboration between Marc Benioff and MrBeast signals a new frontier in advertising, where viral internet creativity meets corporate marketing budgets on the grandest stage possible. All eyes will now be on the 2025 Super Bowl to witness the "craziest love child ad" this unlikely duo promises to deliver.
