The highly anticipated iQOO 15 flagship smartphone is just days away from its global and Indian debut on November 26, but potential buyers might already have a clear idea of what to expect financially. A recent leak suggests the device briefly appeared on Amazon India, revealing crucial pricing and configuration details.
Premium Pricing Strategy Revealed
According to reliable tipster Abhishek Yadav, the iQOO 15 listing surfaced with two distinct configurations. The model featuring 12GB of RAM and 256GB of storage was displayed at ₹72,999, while the higher-end variant with 16GB RAM and 512GB storage carried a price tag of ₹79,999. Both versions were reportedly shown in two color options named Alpha and Legend.
If these leaked prices prove accurate, the iQOO 15 will directly compete in the same premium segment as the OnePlus 15, which carries identical pricing for similar memory configurations. This represents a significant strategic shift for iQOO's flagship lineup, positioning it firmly in the high-end smartphone market.
Substantial Price Increase From Previous Generation
The leaked pricing indicates a dramatic jump from last year's iQOO 13 launch costs. The previous generation model started at ₹54,999 for the 12GB/256GB variant, with the top-end 16GB/512GB model priced at ₹59,999. The new pricing suggests iQOO is deliberately positioning the iQOO 15 as a more premium offering, backed by substantial hardware upgrades and enhanced features.
Expected Specifications and Features
While iQOO has yet to officially confirm the complete Indian specifications, much can be anticipated based on the Chinese version that launched on October 20. The device boasts a 6.85-inch 2K Samsung M14 AMOLED display with an impressive 144Hz refresh rate and 508 ppi pixel density, specifically engineered for smooth gaming and vibrant visual experiences.
Powering the smartphone is Qualcomm's flagship Snapdragon 8 Elite Gen 5 chipset coupled with an Adreno 840 GPU. The Indian model is also expected to include the company's proprietary Q3 gaming chip, designed to enhance frame stability and reduce input delays during intensive gaming sessions.
The Chinese variant offers up to 16GB of LPDDR5X Ultra RAM and as much as 1TB of UFS 4.1 storage, indicating that similar high-end configurations might be available in the Indian market.
Market Positioning and Competition
With the official unveiling scheduled for November 26, consumers will soon discover whether the leaked pricing information is accurate. If confirmed, the iQOO 15 will establish itself as a direct premium competitor to the OnePlus 15, featuring cutting-edge display technology and top-tier performance capabilities at its core.
The smartphone market in India continues to witness intense competition in the premium segment, with brands increasingly focusing on gaming performance and display quality to differentiate their offerings. The iQOO 15 appears positioned to capture the attention of gaming enthusiasts and power users seeking the latest in mobile technology.
