Apple's top-of-the-line smartphone, the iPhone 17 Pro Max, has received a substantial price reduction in India just ahead of the New Year celebrations. The flagship device, originally launched in September, is now available at a significantly lower effective price, combining a direct price cut with instant bank discounts.
Substantial Savings on the Premium Flagship
During the ongoing Vijay Sales Apple Days promotion, the iPhone 17 Pro Max is listed at ₹1,38,490. This represents a direct discount of ₹11,410 from its launch price of ₹1,49,900. The savings don't end there. Customers can avail an additional instant bank discount of ₹4,000 using eligible cards, which brings the final effective price down to an attractive ₹1,34,490.
The list of banks offering this instant discount is extensive, making the offer accessible to a wide range of buyers. Eligible cards include those from:
- ICICI Bank (credit & debit)
- HDFC Bank (credit)
- American Express (credit)
- HSBC Bank (credit & debit)
- RBL Bank, OneCard, IDFC First Bank, AU Small Finance Bank, Yes Bank, BOBCARD, Punjab National Bank (PNB), and DBS Bank credit cards.
Power-Packed Specifications Remain Unchanged
Despite the price cut, the formidable specifications of the iPhone 17 Pro Max remain its key selling point. The device boasts a massive 6.9-inch Super Retina XDR OLED display with ProMotion technology supporting a 120Hz adaptive refresh rate. The screen is incredibly bright, with a peak outdoor brightness of 3,000 nits, and is protected by Apple's durable Ceramic Shield 2.
At its core, the phone is driven by Apple's most advanced 3nm A19 Pro chip, featuring a 6-core GPU and a powerful 16-core Neural Engine. It runs the latest iOS 26 and is available in storage variants of 256GB, 512GB, and 1TB.
Unmatched Camera and Battery Performance
The camera system on the iPhone 17 Pro Max is a powerhouse for photography and videography enthusiasts. It features a triple 48MP rear setup consisting of a Fusion wide-angle, an Ultra Wide with macro capability, and a Fusion Telephoto lens. The telephoto lens offers 8x optical-quality zoom and up to 40x digital zoom. For video creators, it supports 4K Dolby Vision recording at 120 fps. The front houses an 18MP Centre Stage camera with autofocus.
Powering this experience is a built-in lithium-ion battery that promises up to 37 hours of video playback. The device supports fast charging, capable of reaching a 50% charge in just 20 minutes with a 40W adapter, and also offers 25W MagSafe wireless charging.
Other premium features include the customizable Action Button, dedicated Camera Controls, IP68 water and dust resistance, and next-generation Wi-Fi 7 connectivity. The phone measures 8.75mm in thickness and weighs 231 grams.
This aggressive discount on the iPhone 17 Pro Max presents a compelling opportunity for users looking to upgrade to Apple's latest and greatest technology without paying the full launch price. The combined discount of ₹15,410 makes the premium device more accessible during the festive season.
