Ashneer Grover Acquires MG M9 Luxury Electric MPV, Embraces Comfort Over Performance
Entrepreneur and former Shark Tank India judge Ashneer Grover has made a significant automotive purchase, acquiring the new MG M9 luxury MPV. This move represents a notable shift for Grover, who has traditionally favored performance-oriented cars, now opting for a vehicle centered on superior comfort, interior space, and premium features. The MG M9 is strategically positioned as a high-end multi-purpose vehicle designed for buyers who prioritize spaciousness, advanced amenities, and outright luxury in their daily drives.
Celebrity Endorsements Boost MG M9's Profile in India
The MG M9 electric MPV has rapidly gained traction among India's elite, attracting a diverse array of prominent figures from various fields. Early adopters include veteran actor and politician Hema Malini, who has taken delivery of the model. Additionally, acclaimed singer and composer Shankar Mahadevan has also purchased the vehicle, while Indian cricketer KL Rahul is reported to be among its owners. These high-profile acquisitions underscore the model's growing presence and appeal among public figures, business leaders, and entertainment personalities, signaling a rising interest in the premium electric MPV segment within the Indian market.
Pricing, Availability, and Market Position
The MG M9 is priced from Rs 69.90 lakh (ex-showroom), positioning it firmly in the luxury vehicle category. It is sold exclusively through MG's Select premium retail network, available in a single, fully loaded trim level that leaves little to be desired. Notably, the MG M9 holds the distinction of being the only all-electric luxury MPV currently available in India, offering a unique proposition for eco-conscious buyers seeking opulence and practicality.
Comprehensive Features and Configurations
The M9 is offered in both 7- and 8-seater configurations, catering to families and groups requiring ample seating capacity. Its feature list is extensive and designed for ultimate comfort and convenience:
- Two sunroofs: a single-pane design for the front and a dual-pane unit for the rear passengers.
- Powered front and rear seats equipped with heating, ventilation, massage functions, and fold-out ottoman support for enhanced relaxation.
- Powered rear-sliding doors for easy access and rear entertainment screens to keep passengers engaged during journeys.
Advanced Safety and Driver Assistance Systems
Safety is a paramount focus for the MG M9, incorporating multiple airbags, a 360-degree camera, front and rear parking sensors, disc brakes on all four wheels, and an electronic parking brake. Furthermore, the vehicle features a Level-2 Advanced Driver Assistance System (ADAS) suite, which includes critical functions such as adaptive cruise control and forward collision avoidance assist, enhancing both safety and driving ease.
Performance Specifications and Design Elements
Under the hood, the electric M9 utilizes a front-wheel-drive layout powered by a front-mounted motor and a substantial 90kWh lithium battery. This setup delivers an impressive 245 horsepower and 350Nm of torque, with a claimed WLTP range of 430 kilometers, making it suitable for both city commutes and longer trips. In India, the MG M9 is offered in three sophisticated color options: Mystic Grey, Luminous White, and Cardiff Black.
Visually, the MG M9 Electric presents a boxy yet premium stance, measuring an impressive 5,207 millimeters in length. The front fascia is characterized by sleek LED daytime running lights and a muscular bumper, contributing to a bold and modern aesthetic. The side profile is further enhanced by stylish 19-inch alloy wheels, which add to its strong road presence and overall luxurious appeal.
