In a significant move to enhance digital offerings for its customer base, telecommunications giant Airtel has announced a new complimentary benefit for its subscribers. Following the recent introduction of Perplexity Pro access, Airtel is now providing free access to Adobe Express Premium, a premium design and photo editing platform.
Valuable Subscription Worth Thousands of Rupees
The Adobe Express Premium subscription, which typically carries an annual value of around Rs 4,786, is being offered to Airtel subscribers at no additional cost. This represents substantial savings for users who regularly engage in content creation, social media management, or business marketing activities.
Extensive Library of Professional Design Templates
With this premium access, Airtel subscribers gain entry to an extensive collection of thousands of professional-grade design templates created by Adobe. These templates cover a wide range of applications including social media posts, marketing materials, presentations, and digital content creation.
What makes this offering particularly relevant for Indian users is the inclusion of specially tailored templates designed for local contexts. The platform features templates specifically created for:
- Major Indian festivals and celebrations
- Traditional wedding ceremonies and events
- Local business requirements and marketing needs
- Regional language content creation
- Cultural and religious occasions
Strategic Digital Benefits Expansion
This announcement comes shortly after Airtel began offering Perplexity Pro access to its subscribers, indicating a strategic expansion of digital benefits within the telecom provider's ecosystem. The addition of Adobe Express Premium positions Airtel as a comprehensive digital services provider beyond traditional telecommunications.
The timing of this offering is particularly noteworthy as it aligns with increasing digital content creation trends across India. With more individuals and businesses engaging in online presence management, access to professional design tools has become increasingly valuable.
Benefits for Content Creators and Businesses
For content creators, small business owners, and marketing professionals among Airtel's subscriber base, this free access eliminates the barrier of expensive design software subscriptions. Users can now create polished, professional-looking content without the need for advanced design skills or significant financial investment.
The platform's user-friendly interface combined with its extensive template library makes it accessible to users of varying technical proficiency levels. This democratization of design tools could potentially spur increased digital content creation across Airtel's user base.
Competitive Edge in Telecom Market
This move represents Airtel's continued efforts to differentiate itself in the competitive Indian telecommunications market through value-added services. By bundling premium digital tools with their core telecom offerings, Airtel enhances customer retention while attracting new users seeking comprehensive digital solutions.
The combination of Perplexity Pro and Adobe Express Premium creates a powerful suite of productivity and creativity tools for Airtel subscribers, potentially setting a new standard for value-added services in the Indian telecom industry.
