V-Guard Industries has unveiled a significant upgrade to its Rejive RO water purifier portfolio, introducing a series of enhanced models focused on water conservation, health, and consumer assurance. The refreshed lineup, set to hit the market in early 2026, brings a notable two-year unconditional warranty and a Bureau of Indian Standards (BIS) compliant 40% water recovery rate, even in challenging hard-water conditions.
Key Features and Launch Details
The new V-Guard Rejive series is scheduled for an exclusive online release starting January 4, 2026. It will be available for purchase on major e-commerce platforms Amazon and Flipkart, as well as directly through the company's official website, vguard.com. The portfolio will feature six distinct variants, with the starting price pegged at Rs 11,499.
Customers will have the choice between models equipped with food-grade plastic tanks and those with more premium stainless-steel tanks. The plastic tank variants offer a storage capacity of 6.5 litres, while the stainless steel models provide 5.5 litres of storage.
Portfolio Variants and Core Advancements
The upgraded series encompasses a range of purification technologies combined in different models. The available variants include RO + UF + Alkaline + Mineral, and more advanced RO + UV + UF + Alkaline + Mineral configurations, each available in standard and enhanced "2X" versions for both tank types.
V-Guard highlights four major advancements at the core of this upgrade:
- An Alkaline powered 3-in-1 Health Charger designed to enrich water with minerals, balance pH, and improve taste.
- Availability of hygienic 304-grade Stainless Steel Tank options that are welding-free and corrosion-resistant.
- BIS-compliant 40% high water recovery, which the company claims functions effectively even in extreme hard-water conditions with TDS levels as high as 2000 ppm.
- A two-year "No Questions Asked" warranty on select Rejive 2X variants, backed by a proactive service promise.
Technology and Design for Modern Indian Kitchens
Central to the new series is the proprietary Alkaline Powered 3-in-1 Health Charger. This technology aims to transform RO-purified water into a healthier beverage by reintroducing essential minerals and optimizing its pH level. The purifiers are built with DuoGuard Filtration Technology, which integrates multiple purification stages, including the essential pre-filtration, within the main unit. This integration eliminates the need for an external pre-filter and contributes to a sleek, compact design suitable for contemporary kitchens.
This internal design also facilitates 24x7 anti-microbial protection and ensures consistent water flow even in areas with low water pressure. By achieving up to 40% water recovery, the new Rejive models address growing concerns about water scarcity and adhere to the latest BIS and National Green Tribunal (NGT) norms.
The inclusion of stainless steel tank options underscores a focus on long-term hygiene, preventing contamination and keeping water fresh. The warranty and service promise are supported by V-Guard's expanding network of direct service centres across metropolitan cities and adjoining urban areas.
Leadership Insights on Consumer-Centric Innovation
Commenting on the launch, Mithun Chittilappilly, Managing Director of V-Guard Industries Ltd, stated that the upgrade reflects the company's commitment to purposeful innovation. He emphasized that the new series is engineered to meet diverse Indian water conditions while delivering safety, wellness, and trust. He described the launch as more than a portfolio refresh, calling it a reinforcement of V-Guard's promise to provide intelligently engineered, future-ready home solutions.
Ramachandran V, Director & COO of V-Guard Industries Ltd, added that the enhanced Rejive series is tailored for the e-commerce audience, which values dependable quality and smart design. He noted that the upgrade strengthens the company's position in a category increasingly shaped by consumer expectations around health, sustainability, and long-term product assurance.
