Samsung Electronics has set the stage for a major artificial intelligence reveal at the upcoming CES 2026. The company released a teaser video, announcing its "First Look 2026" event where it will position AI not as a mere feature, but as a central companion in everyday life.
Samsung's AI Vision: Your Companion to AI Living
The core theme for Samsung's presentation is "Your Companion to AI Living." This signals a strategic shift from viewing AI as a standalone technology to integrating it as a trusted partner across all consumer electronics. The teaser video, made public on December 23, uses dynamic visuals of light and lines to hint at the upcoming innovations that will embody this philosophy.
The main event is scheduled for January 4 at 7 PM PST, which translates to 8:30 AM IST on January 5. It will be held at the Latour Ballroom within the Wynn Las Vegas, kicking off Samsung's activities two days before the official opening of CES 2026.
Leadership and Event Strategy for 2026
Three top Samsung executives will lead the keynote presentation, detailing the company's customer experience roadmap for the year.
- TM Roh, CEO and Head of the Device eXperience Division, will deliver the keynote address.
- SW Yong, President and Head of the Visual Display Business, will present.
- Cheolgi Kim, Executive Vice President and Head of the Digital Appliances Business, will also take the stage.
This event is just the beginning of Samsung's extensive CES showcase. Following the media presentation, the company will host four days of exhibitions and technology forums from January 4 through January 7 at its exclusive space in Wynn Las Vegas. The forums on January 5 and 6 will feature four dedicated sessions focusing on AI, home appliances, and design.
AI-Enhanced Products and How to Watch
Samsung has already previewed several AI-powered products slated for display at CES 2026. These include refrigerators with built-in Google Gemini integration, the sophisticated Bespoke AI Wine Cellar, next-generation laundry appliances, and advanced robot vacuum cleaners equipped with improved object recognition capabilities.
For those unable to attend in person, Samsung will provide a livestream of the First Look 2026 keynote. It will be available on the Samsung Newsroom website, the company's official YouTube channel, and on Samsung TV Plus. More specific details about the event's content are expected to be shared on the Newsroom platform in the days leading up to the launch.
This concerted push underscores Samsung's ambition to deeply weave artificial intelligence into the fabric of daily routines, making it an indispensable and seamless aspect of modern living through its entire product ecosystem.
